UK waters exported (million litres)
UK waters consumed in UK
Source: Zenith International
Between 1993 and 2012, the UK bottled water market (including water coolers), has grown from just 580 million litres to just over 2.1 billion litres.
The UK bottled water market is worth over £1.6 billion.
Bottled water holds a significant share of the soft drinks industry in the UK and sales in this country of locally-produced waters continue to account for an enormous proportion of the total: in 2012 1,557 million litres of UK-produced bottled water were consumed here in the UK. Total UK bottled water production stood at 1,627 million litres in 2012. As a nation we now drink more bottled water than fruit juices/nectars, wine or spirits. The long term growth in bottled water consumption is testament, perhaps, to the now ubiquitous acceptance of the advice to drink eight glasses of water a day for optimum health. Interest in natural foods and drinks is gaining ground reflected in the fact that natural water – Natural Mineral Water and Spring Water – have seen combined growth of approaching 1.3% in 2012.
UK bottled water consumption per person exceeded 34 litres in 2012, up from 26.9 litres in 2001. Zenith International estimates that longer-term growth will continue, with bottled water consumption projected to reach 40 litres per person by 2020. However, compare this with Italian bottled water consumption rates, which stand at around 190 million litres. US citizens drank an average 67 litres per head in 2002 compared with an estimated 108 litres in 2012. There is clearly considerable room for growth in the UK market.
Consumer demands have driven the main packaging developments in recent years. There continues to be a considerable increase in the purchase of