Good _____________! I am ______________, a student from De La Salle University. I am currently conducting a survey regarding the cellular phone subscribers of the brand, Cherry Mobile, for my advertising research class. Your cooperation will be greatly appreciated.
I. Basic Information
Name: ________________________Gender: _________ Age: _____ years old
Civil Status: _________________ Occupation: ___________________________
Contact No. _____________________
How long have you been working in your current job?
* Less than 1 year * More than 1 year – 3 years * More than 3 years – 5 years * More than 5 years – 8 years * More than 8 years
Household Size: * 2 members or less * 3 – 5 members * 6 – 8 members * More than 8 members
II. Core Data
1. Among the following items, which of these are you aware of? (You may choose more than 1) * Cell phone * iPad/Tablet * iPod/mp3 Player * Laptop/Computer * Telephone
2. You mentioned earlier that you are aware of a cell phone. Of these following brands, which are you aware of? * Cherry Mobile * MyPhone * Nokia * Samsung * LG * Sony Ericsson/Sony
3. Where did you first see, hear and read about these brands?
| TV | Radio | Magazine | Newspaper | Internet | Relative/Friend | Cherry Mobile | | | | | | | MyPhone | | | | | | | Nokia | | | | | | | Samsung | | | | | | | LG | | | | | | | Sony/ Sony Ericsson | | | | | | |
4. What are the other brands have you ever tried before? (You may check more than 1) * Cherry Mobile * MyPhone * Nokia * Samsung * LG * Sony Ericsson/Sony * Others; please specify: _________________
5. What are the brands you are currently using and how many SIM cards do you own? (You may check more than 1)
| Unit | # of SIM Card | Cherry Mobile | | |