Uai Questionairre

Satisfactory Essays
Topics: Mobile phone
Questionnaire of a UAI Cellular Phone Study

Good _____________! I am ______________, a student from De La Salle University. I am currently conducting a survey regarding the cellular phone subscribers of the brand, Cherry Mobile, for my advertising research class. Your cooperation will be greatly appreciated.

I. Basic Information

Name: ________________________Gender: _________ Age: _____ years old

Civil Status: _________________ Occupation: ___________________________

Contact No. _____________________

How long have you been working in your current job?

* Less than 1 year * More than 1 year – 3 years * More than 3 years – 5 years * More than 5 years – 8 years * More than 8 years

Household Size: * 2 members or less * 3 – 5 members * 6 – 8 members * More than 8 members

II. Core Data

1. Among the following items, which of these are you aware of? (You may choose more than 1) * Cell phone * iPad/Tablet * iPod/mp3 Player * Laptop/Computer * Telephone

2. You mentioned earlier that you are aware of a cell phone. Of these following brands, which are you aware of? * Cherry Mobile * MyPhone * Nokia * Samsung * LG * Sony Ericsson/Sony

3. Where did you first see, hear and read about these brands?

| TV | Radio | Magazine | Newspaper | Internet | Relative/Friend | Cherry Mobile | | | | | | | MyPhone | | | | | | | Nokia | | | | | | | Samsung | | | | | | | LG | | | | | | | Sony/ Sony Ericsson | | | | | | |

4. What are the other brands have you ever tried before? (You may check more than 1) * Cherry Mobile * MyPhone * Nokia * Samsung * LG * Sony Ericsson/Sony * Others; please specify: _________________

5. What are the brands you are currently using and how many SIM cards do you own? (You may check more than 1)

| Unit | # of SIM Card | Cherry Mobile | | |

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