Types of Research
Preliminary Research
MGT600 Unit 1 Individual Project
Barbra Dean
AIU Online
January 9, 2011
Abstract
There are numerous types of research. Selecting the best type of research, from such a diverse collection of sources, can be overwhelming. This paper is only going to examine two types of research, formal research and business proposals. There is a profusion of analyses over the relationship between these two categories of research. One of the most important factors in determining which type of research to choose is deciding the ultimate goal of your conclusion. Using formal research to aid my investigation, I will disprove the hypothesis that there is no relationship between customer satisfaction and loyalty.
Formal research is defined as conducting an experiment, under controlled conditions, in order to discover, demonstrate and/or test a hypothesis. A business proposal is defined as the systematic gathering of information to determine the best possible solution for a specific problem or situation that has arisen within an organization or company. Martin (2011) Both types of research can and do have applications in the business world. There are also disadvantages of both types of research.
There are some similarities between business proposals and formal research. Both formal research and a business proposal are used to define a specific problem. Both types of research gather data from already documented sources. This is accomplished by completing a literary review. These types of research compare their results to the previously established resources in that particular area. Jointly, research and proposals generate knowledge for an exact problem. Together these types of research are used to generate a hypothesis to be tested. In both cases, once testing is complete, a conclusion is reached.
There are also several differences between formal research and a business proposal. A business proposal uses a variety of forms and
MGT600 Unit 1 Individual Project
Barbra Dean
AIU Online
January 9, 2011
Abstract
There are numerous types of research. Selecting the best type of research, from such a diverse collection of sources, can be overwhelming. This paper is only going to examine two types of research, formal research and business proposals. There is a profusion of analyses over the relationship between these two categories of research. One of the most important factors in determining which type of research to choose is deciding the ultimate goal of your conclusion. Using formal research to aid my investigation, I will disprove the hypothesis that there is no relationship between customer satisfaction and loyalty.
Formal research is defined as conducting an experiment, under controlled conditions, in order to discover, demonstrate and/or test a hypothesis. A business proposal is defined as the systematic gathering of information to determine the best possible solution for a specific problem or situation that has arisen within an organization or company. Martin (2011) Both types of research can and do have applications in the business world. There are also disadvantages of both types of research.
There are some similarities between business proposals and formal research. Both formal research and a business proposal are used to define a specific problem. Both types of research gather data from already documented sources. This is accomplished by completing a literary review. These types of research compare their results to the previously established resources in that particular area. Jointly, research and proposals generate knowledge for an exact problem. Together these types of research are used to generate a hypothesis to be tested. In both cases, once testing is complete, a conclusion is reached.
There are also several differences between formal research and a business proposal. A business proposal uses a variety of forms and
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