Types Non-Verbal Communication in International Marketing

University of International Business and Economics

Intercultural Business Communication

Instructor: [Dou Weilin]

I. Course Description This course is an introductory to intercultural communication theory and its practical principles in Chinese business context. Lectures in this course will touch upon the following topics: cultural values and thought patterns; face value and relations; cultural influence on verbal and nonverbal communication; intercultural business negotiation; intercultural business writing, intercultural business etiquette and protocol, intercultural marketing and advertising, intercultural business ethics, intercultural business competence, etc. The course is integrative in approach and is given in English.
II. Course Goals and Outcomes
Course Goals:
The purpose of the course is to help students increase their cultural awareness and sensitivity by providing them with a basic framework they can use to identify and analyze cultural differences in business communication. It also intends to help students develop effective strategies in dealing with potential conflicts and improve their intercultural business communicative competence.

1. Learning Outcomes
By the end of the course, students should be able to
Define key terms in the study of intercultural communication,
Understand the importance and complexity involved in learning intercultural business communication,
Distinguish differences between traditional Chinese values and western ones,
Be aware of cultural influence on communication verbally and nonverbally, and
Apply basic theories into business practices especially in Chinese context.
Specific learning objectives for each chapter
Lecture 1 Introduction to Intercultural Communication

 Define intercultural communication and intercultural business communication.
 Understand the importance of intercultural business communication.
 Describe briefly the development of intercultural communication study and its