Type: Retailing and Pages Big Bazaar

Topics: Retailing, Marketing, Customer relationship management Pages: 7 (1177 words) Published: September 6, 2014

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Organisation Structure of Big Bazar
logistics. In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The group’s speciality retail formats include supermarket chain – Food Bazaar, sportswear retailer... Premium5446 Words22 Pages

Big Bazaar Marketing
“MARKETING STRATEGY OF BIG BAZAAR” TARGET AUDIENCE: * Big Bazaar targets higher and upper middle class customers. * The large and growing young working population is a preferred customer segment. * Targets specifically working women and home makers who are the primary decision makers... Premium662 Words3 Pages

Big Bazaar
In India, that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates, or so it claims. In this project, we will study its marketing strategies. Big Bazaar’s main competitors are other... Premium850 Words4 Pages

Promotional Strategies of Big Bazaar Palakkad
customer. There is always a ‘first mover advantage’ in an upcoming sector. This advantage goes to “BIG BAZAAR” in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The consumer’s preferences are changing &... Premium10002 Words41 Pages

Zara
Relationship Management Strategies For sustained success, Customer Relationship Management strategy must be aligned with the organization's mission, purpose and business strategies. CRM strategies are iterative processes; as the organization advances so to will the CRM strategy. If developing successful... Premium2616 Words11 Pages

Bigbazaar
A CASE STUDY ON BIG BAZAAR – THE ROUTE TO THE INDIAN MASS MARKET SUBMITTED TO: Dr. Ravi Vaidya SEMESTER: IV BATCH: 2009-2011 SUBMITTED BY: Darshan Shah Shreya Shah Hitesh Nirmal Mayur Garmora S. R. LUTHRA INSTITUTE OF MANAGEMENT SURAT INDEX Sr. No.| Particulars| Page... Premium2975 Words12 Pages

Marketing
STRATERGY BIG BAZAAR – THE INDIAN ORGANISED GIANT SHWETA GURAV ROLL NO – 16 1|Page Shri Vile Parle Kelvani Mandal’s Mithibai College of Arts,, Chauhan Institute of Science & Amrutben Jivanlal college of Commerce and Economics Vile Parle (West) Mumbai 400056 A PROJECT ON “BIG BAZAAR – THE... Premium6052 Words25 Pages

Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always... Premium656 Words3 Pages

Eqsdfsdfsd
PROJECT On MARKETING STRATEGY OF BIG BAZAAR Submitted By:- Group – IV, MBA I (A) Aseem Goel(060) INTRODUCTION Indian retail sector is witnessing one of the most hectic marketing activities of all times. The companies are fighting for mind share and heart... Premium 1685 Words 7 Pages

Big Bazaar
Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There... Premium669 Words3 Pages

report
A PROJECT REPORT ON THE STUDY TO ASSESS PROMOTIONAL STRATEGY ON RETAIL SECTOR A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO SRI SAI COLLEGE OF ENGINEERING & TECHNOLOGY PUNJAB TECHNICAL UNIVERSITY JALANDHAR ... Premium1445 Words6...
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