Tylenol Cyanide Crisis

Topics: Decision making, Morality, Ethics Pages: 2 (434 words) Published: February 20, 2007
Tylenol Crisis Case Analysis

The cyanide-laced capsules of Extra-Strength Tylenol, which caused the deaths of several people, created a major crisis for the managers of Johnson & Johnson. The faced questions in which to respond to the public concerns as well as to come up with a solution to save the Tylenol brand name. The Johnson & Johnson credo stated that their first responsibility is to all who use their products and services. Since the cyanide-laced capsules were found in two batches in the Chicago area, Johnson & Johnson made a decision to recall all bottles from the two batches and all remaining bottles on store shelves. Johnson & Johnson issued warnings to doctors and hospitals and the press was briefed in all regards of the situation. In addition to this, Johnson & Johnson set up a telephone number to address the concerns of consumers. The Johnson & Johnson credo set the basis for how the managers responded to the decisions they faced. The credo is good for Johnson & Johnson business as well as being the right thing to do. An organizational code of ethics provides a company the standards that the employees should believe in. As long as the employees truly believe in it, it will be followed. A successful code of ethics should provide employees with a set of standards that the company believes would make it not only a successful company, but also a well-respected one. The code of ethics should include not only what behavior is morally right, but also reasons why it is the right thing to do. By informing the public that their product was tampered with, Johnson & Johnson approached the situation using the two important features of the moral point of view. Because the safety of the public is at risk, Johnson & Johnson responded with the truth. Since the truth is always best, Johnson & Johnson should be comfortable with the decisions and the outcomes. An integrated approach in decision-making is when economic, legal, and moral points of views...
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