Tylenol Crisis
Project report
On
Johnson and Johnson
TYLENOL CRISIS
Acknowledgment
We take this opportunity to convey our sincere thanks and gratitude to all those who have directly and indirectly helped and contributed towards the completion of this project.
First and formost, we would like to thank Prof. Ameet Sao for his constant guidance and support throughout this project. During the project we realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject which we studied. Last but not the least I would like to thank God and my parents for their cooperation and help.
CONTENT
Introduction to Johnson & Johnson
Tylenol
Tylenol crisis
Impact of crisis
Steps undertaken to control the crisis
Role of PR department
Function of PR
Features of successful handling of crisis
Re- introduction of Tylenol conclusion Johnson & Johnson
It is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886.
The corporation's headquarters is located in New Brunswick, New Jersey, United States with the consumer division being located in Skillman, New Jersey.
The corporation includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries. Johnson & Johnson had worldwide pharmaceutical sales of $24.6 billion for the calendar year of 2008.
Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid. Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact
On
Johnson and Johnson
TYLENOL CRISIS
Acknowledgment
We take this opportunity to convey our sincere thanks and gratitude to all those who have directly and indirectly helped and contributed towards the completion of this project.
First and formost, we would like to thank Prof. Ameet Sao for his constant guidance and support throughout this project. During the project we realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject which we studied. Last but not the least I would like to thank God and my parents for their cooperation and help.
CONTENT
Introduction to Johnson & Johnson
Tylenol
Tylenol crisis
Impact of crisis
Steps undertaken to control the crisis
Role of PR department
Function of PR
Features of successful handling of crisis
Re- introduction of Tylenol conclusion Johnson & Johnson
It is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886.
The corporation's headquarters is located in New Brunswick, New Jersey, United States with the consumer division being located in Skillman, New Jersey.
The corporation includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries. Johnson & Johnson had worldwide pharmaceutical sales of $24.6 billion for the calendar year of 2008.
Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid. Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact