A. Discuss how the turnaround team may use Gerard and Teurf's key communication(s) to transform the ethical values of Tyco. 3 - 4
B. Using Ford and Ford's FOUR (4) types of change conversation, describe how Tyco would go through the process of the communicating change. 5 - 7
C. Ed Breen applies four step of kotter’s eight-step Change Management Model to implement organizational changes to restore ethical value of Tyco. 8 - 10
Assessment Matrix - Written Report
Assessment Matrix - Individual Presentation
Power Point Presentation Slide
14 - 16
A. Discuss how the turnaround team may use Gerard and Teurf's key communication(s) to transform the ethical values of Tyco.
The turnaround team utilization of the Gerard and Teurf’s transformation skills
would have enabled them to listen to their employees more, created a more
productive dialogue and community building for change. The skills involve will
produce an open atmosphere of trust, disclose misinterpretation, enable listening and
emerge new perception.
Key communication skill to transform the ethical values of Tyco is telling stories.
Telling stories in the key communication skill is an effective way of helping
employees learn from past changes and paining pictures of the future. People will
tell stories in conversation to keep the organization from repeating historically
bad choices and to invite the repetition of the past successes.
Tyco used vignettes to communicate changes in ethical behavior. The employees at
Tyco dealt with ethical and conduct issues.
At the beginning of 2002, it was uncovered that the CEO Dennis Kozlowski and
associate, CFO Mark Swartz were using the company's funds for inappropriate
purposes. This is bad stories about Tyco. There was a sense of frustration among
employees. The new CEO Ed Breen stepped in the top role at Tyco in July 2002.
was changing opinion of the corporation by communicating how the company
Besides that, Tyco also telling that the core business of the Tyco was strong. So
when they focus of the change was never troubled by the possibility of
Based on the past experiences, Breen need to modify the unethical behavior of
their employees to avoid some conspiracy and fraud. Besides that, Breen stated
that the most importance commitment was to reinvent in Tyco is its credibility
and integrity. Apart of this, the new management team will re-create the way in
which the organization functioned.
They also planned to communicate its new policies in relation to ethical issues
was through the development of a Guide to Ethical Conduct of Employees. The
outline the regulation for the organization will regard to harassment, fraud,
conflicts of interest, and compliance with laws. Based on the new policies can
help Tyco to avoid some illegal issues.
B. Using Ford and Ford's FOUR (4) types of change conversation, describe how Tyco would go through the process of the communicating change.
Change conversation need to be strong and frank. Tyco need provide clear and unequivocal language be used when attempting to convey ideas to employees and shareholders. When communication change with outside world must requires both strong words and strong symbols.
The purpose of initiative is brings attention to the need for change, whether reactive or proactive. The assertion part of the Tyco to change is sense of frustration among employees so they need have some reaction. They want to modify the unethical behavior of some employees. So that can reduce the case of the conspiracy and fraud.
By the end of the year 2002, Tyco have complete overhaul of the executive team with every member being replaced. It is because Breen know that core business of the Tyco is strong and it heading up a strong...
Please join StudyMode to read the full document