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Two Wheeler Industry in India

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Two Wheeler Industry in India
Lal bahadur shastri institute of management | A Study of Two Wheeler Market in India | | | | Submitted to: Ms.Joyeeta ChatterjeeDate: 10.12.09 |

By Group 4 Section A
Mohammad Arshad Islam 41
Saba Rais 59
Mitesh Parmar 75
Danish Haidar 95
Sakshi Khurana 145

|

1. OVERVIEW OF TWO WHEELER INDUSTRY IN INDIA * Introduction * Evolution of the industry * Market Characteristics * Market Trends 2. HERO HONDA MOTORS LTD.

* Introduction * Board Of Directors * Company Profile * Marketing Strategy * Brand Positioning * Brand Equity * Communication Strategy * CSR Initiatives * Awards and Recognition 3. OBJECTIVES OF THE RESEARCH 4. RESEARCH METHODOLOGY * Data Source * Research Approach * Sampling Unit * Data Completion And Analysis * Scope

5. LIMITATION OF RESEARCH STUDY 6. ANALYSIS AND INTERPRETATION

7. FINDINGS 8. CONCLUSION 9. RECOMMENDATION 10. BIBLIOGRAPHY 11. QUESTIONNAIRE

Industry Overview

The Indian automotive industry consists of five segments: commercial vehicles; multi-utility vehicles & passenger cars; two-wheelers; three-wheelers; and tractors. With 5,822,963 units sold in the domestic market and 453,591 units exported during the first nine months of FY2005 (9MFY2005), the industry (excluding tractors) marked a growth of 17% over the corresponding previous. The two-wheeler sales have witnessed a spectacular growth trend since the mid nineties. The two-wheeler industry in India has been in existence since 1955. It consists of three segments viz., scooters, motorcycles, and mopeds. The increase in sales volume of this industry is proof of its high growth. In 1971, sales were around 0.1 million units per annum. But by 1998, this figure had risen to 3 million units per annum. Similarly, capacities of production have also increased from about 0.2 million units of annual
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