Cited: Kilbourne, Jean. “Two Ways a Woman Can Get Hurt: Advertising and Violence.” Rereading America:…
In the article,”Two Ways A Woman Can Get Hurt”by Jean Kilbourne the author talks about how ads portray women and men in a way that damages society. Some of the ads with men advertising the author describes them as a betterer or date rapist as he is showing off the product. The authors says men are also encouraged to never take no for an answer and shows them the dominate one over women. The author talks in general how society looks at women needing to be more responsible and not being sloppy, but men on the other hand aren’t looked upon badly or judged if they are too drunk in public of make mistakes. The author talks about young girls that see other girls their ages being models that are skinny, they either try to be like them or afraid of…
It is without a doubt that advertisement surrounds one’s life on a daily basis. According to Consumer Reports Website, the average American is exposed to 247 commercial messages each day. In the article “Two Ways a Woman Can Get Hurt” the author Jean Kilbourne strongly believes that advertising is one of the culprits behind the objectification and violence against women. Kilbourne points out that ads depict men and especially women as objects, which subliminally lead to violence but to compare the advertising and pornographic industries is an exaggeration in many ways.…
In “Two Ways a Woman Can get Hurt: Advertising and Violence,” the author Jean Kilbourne describes how advertising and violence is a big problem for women. Although her piece is a little scrambled, she tries to organize it with different types of advertisement. Women are seen as sex objects when it comes to advertising name brand products. Corporate representatives justify selling and marketing for a product by how a woman looks. Kilbourne explains how the media is a big influence on how men perceive women. Kilbourne tries to prove her point by bashing on advertising agencies and their motives to successfully sell a product. Kilbourne’s affirmation towards advertisements leaves you no doubt that she is against them.…
An advertiser’s main goal is to make money by any means necessary. Therefore, it is no surprise that advertisements in the media today are preying upon young women’s insecurities and producing more and more advertisements that show how sex sells in the media. Throughout virtually any magazine or image in the media, a reader will find more women than men shown in the advertisements. Some of these advertisements include women interacting with men in a sexual manner, women wearing the slightest bit of clothing, if any, and women posing in provocative ways to sell a certain product. Virtually all of these advertisements and media images portray women who are extremely thin, sexy, and seductive in order to sell the products to either male or female consumers. Interestingly, the male consumer products that are advertised include women either being promiscuous with other women, or with men, while female consumer products only sometimes include men, yet nevertheless portray women seductively, beautifully, and in a way that appeals to men. The above collage helps showcase how advertisers use the idea that “sex sells” as a way to objectify women and hold them to the highest standards of beauty, thinness, and attractiveness to men, while simultaneously suggesting that in order for products to sell, women must sell the products in a sexual manner.…
Advertisements are an everyday part of our lives, whether we look at them subconsciously or consciously they influence us. Imagine how many ads you have seen in your lifetime and how they have affected you over time. “Two Way a Woman Can Get Hurt” by Jean Kilbourne is an article about how the objectification of women in advertising can lead to violence because ads shows a truth and this truth is that women are more likely to get abused. Jean Kilbourne successfully attempts to inform women that objectifying people in advertisement makes violence seem acceptable by using logos and pathos. However, her weakness is that she writes with too many hasty generalizations and also with some post hoc.…
In our competitive world of business and products, the sale is the highest goal for the companies and the most effective so far tool to raise it is throughout the advertisement. The sellers are willing to pay a big money for a short message that will be watched by the potential viewers. The industry consider an add as effective when brings to the sale of the product. Nevertheless, in the world where the potential financial resources of viewers are limited, the immediate sale of the product will only occur if a specific add win over tens or hundreds of others watched at the same day by the same viewer. Therefore, the advertisement must be original and appealing to be able to persuade the viewers to buying the product. Another problem for advertisement is the limited memory of the viewers. For that reason, the marketing people concentrate on creating images that will not be easily forgotten. If the add drew the attention of the viewer there is a big chance the product for gaining a prospective buyer. The easiest way to do that of is to link the product with the ideas that all people are familiar or the opposite: the ideas that will shock the viewers. Therefore, the sex and attributes of gender as well as violence are so widely used in a modern world of advertisement. The advertisement researchers know that neutral scenes do not stay in our memory as long as violence and sex scenes.…
Living in a society with a fierce hunger for capitalism generates an active promotion of companies' services and products which incites people to spend money on them. Advertisements and publicity have a strong influence on the companies’ marketing process, where creativity and innovation are the keys of attracting new customers, but the intrigue preserves on where should the limits for this advertisements be bounded in order for society not be exposed to things like violence through the media . In her essay, “ Two Ways A Women Can Get Hurt”, Jean Kilbourne - an award-winning author and educator who is best known for her works about media images effects on young people- emphasizes how violence ( specifically sexualized violence ) in our culture is present through the media, which she recognizes as a powerful mirror in which society is somehow shaped by. Kilbourne’s analysis suggests that erotism in advertising promotes pornography, which main goal , according to her, is to embraces the idea on people minds that women are objects used to fulfill men’s sexual desire ( Kilbourne 459). The use of the images in the essay serves as evidence to support the author’s message, where she invites the audience to interpret her arguments by applying appeals to reason while they visualize how inhuman and violent some advertisements are. In addition to her thesis, the author emphasizes that some advertisements foster the belief that women reward men with sex when they wear or buy their products ( Kilbourne 459 ). An equally significant aspect mentioned is that these advertisements produce a collateral damage that aims both genders, where individual ideas/actions coming from the images mentioned can be self-harming (Kilborne 467).…
Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "The Two Ways a Woman Can Get Hurt': Advertising and Violence", Kilbourne looks very deep into the connection between abuse and ads. She develops a theory in which she emphasizes dehumanizing women in ads, and shows us what terrible things sometimes can be concealed behind a simple and funny ad, and what consequences it can lead to in the end. As for me, I strongly agree with Kilbourne, and I am convinced, that harmless at first sight, advertisements sometimes turn out to be damaging, violent and insulting, especially with regard to the weak, such as women.…
Jean Kilbourne explains the effects, especially on women, that sex in advertising contained. When ads contain sex involvement, they lead to trouble that includes rape, violence, and sexual assault. Also, she explains how these ads are sending wrong messages to men by making men think that it is normal to abuse, use violence against women and you can use women as sex object. It is clear through many advertisements we can see that men overpowers women and women are usually trapped by these men’s’ powers. Women are encouraged to solicit…
subordinate as to men. For instance, she says, “The woman is rewarded for her sexuality by the…
In Jean Kilbourne’s article “Jesus is a Brand of Jeans”, she says despite what we think, advertising affects us all. We are surrounded by thousands of messages every day. These messages are linked to our deepest emotions, which is a major key component when trying to sell us something. Kilbourne states the problem with advertising isn’t that it creates unrealistic needs, but that it exploits our real and human desires. She expresses that sex sells. Which is true, and rising. Not only do advertisements create artificial needs, they exploit our sexual desires as humans too. This hidden propaganda is posing a danger for today’s youth, especially girls. The author explains that girl’s self esteem is in danger because they will constantly see their bodies as objects rather than who they really are and young men want to be seen as more masculine. Today’s young people cannot escape the world of media and advertising. She even explains that it has become a religion of our society. Advertisements push us to feel passion for objects rather than people or relationships. They present objects with as much importance as another person. Kilbourne explains that advertising creates a hidden craving for satisfaction and happiness. We all like to think we can tune out the propaganda. We don’t realize how big of an interruption all of this is to our lives and our real underlying needs as human beings.…
I watched Jeanne Kilborne's video speech, “Killing Us Softly.” The informative video expressed many themes of oppression against women in the media, making them seem inferior and seen as objects. First, she mentions and proves that women are demeaned sexually, physically and intellectually, a point that she talks about for a big chunk of time, you could say it’s the main point of her presentation. I definitely agree with this argument because we still see it now-a-days in burger ads, women and their bodies are used to sell their food. In New York, Times Square, all you see is women promoting things. I don’t agree with their use of advertising at all because it makes women seem more like things that are usable. Kilborne proves this by using…
Many people hold the belief that advertising does not affect them, stating that they are the exception to its influence. However, Jean Kilbourne challenges this assumption in her shocking 1999 documentary called Killing Us Softly 3: Advertising’s Image of Women. (Ridnor, 2010).…
I do agree with both of you, that Intimate partner violence is the root of all these types of violence because it is accountable for high percentage of violence. If there is no intimate partner violence there would be dramatic drop in different types of violence in the USA and around the globe. According to WHO "Recent global prevalence figures indicate that about 1 in 3 (35%) of women worldwide have experienced either physical and/or sexual intimate partner violence or non-partner sexual violence in their lifetime."…