Two Leaders S. Jobs and R. Branson

Topics: Leadership, Richard Branson, Management Pages: 9 (3072 words) Published: February 15, 2013
Executive Summary
This project report is based on comparison made between two leaders knows as CEO of Apple Company Late Steve Jobs and CEO of Virgin Group Sir Richard Branson. In this project report both Leaders have been compared and contrasted according to their leadership qualities, skills, attitudes, personalities and value system owned by each of them. According to this given project report comparison made between both the leaders shows that Richard Branson is considered as an effective Leader because he is participative and charismatic in nature. He possesses several leadership, managerial and entrepreneurial skills and qualities. Sum up, according to analysis of given project, this report provides some recommendations regarding the Leadership styles and qualities to be followed in organizations. * There is no single style of leadership to be followed by leaders because leaders must change their styles according to required situation. * An effective leader has qualities such as honesty, loyalty, responsibility, excellent communication, enthusiasm, motivation, competence and etc. * Successful Leaders are required for managing conflicts, framing appropriate decisions, thinking strategically, empowering employees, and designing team based structures (Mind Tools Ltd 2013). * Steve Jobs and Sir Richard Branson both applied similar approach of being a transformational leader and valued factors such as quality and innovation for creating a successful and sustainable business. * Steve Jobs Late CEO of Apple Company was an autocratic and transactional leader. He was having excellent communication and technical skills for applying it to new technologies but he lacked interpersonal skills with him. * Richard Branson CEO of Virgin Group is considered as participative, charismatic, and leader. He possessed skills such as interpersonal, communication, negotiation and persuasion for diversifying several brands under a single virgin group. * Sir Richard Branson is compared and contrasted according to certain attributes such as personality, values, emotions and leadership qualities and is found more effective as compared to Steve Jobs. Table of ContentsPage No

1.0Introduction……………………………………………………………………..4 1.1Aim……………………………………………………………………………….4 2.0 Who is a Leader...................................................................................................4 3.0Discussion………………………………………………………………………..5 3.1Two Leaders as Steve Jobs and Richard Branson……………………………5 3.2Compare and Contrast Two Leaders………………………………………….5 3.3One of the Effective Leader’s…………………………………………………..7 3.4Skills Demonstrated by Both the Leaders………………………………...........8 3.5 Reasons making successful Leader, Manager’s & Entrepreneur…………....9 4.0 Conclusion………………………………………………………………………10 5.0 Recommendations……………………………………………………………….11 6.0 References………………………………………………………………………..12

1.0Introduction
Leaders are typically thought to be individuals who create a strong influence on others. For an example in global business environment Leaders have been creating difference with their qualities and styles followed by them. The effective Leaders have qualities such as honesty, responsibility, loyalty, enthusiasm, determination, creative, adaptability, good communication, empathy, competence, respect and acting as a source of motivation for the followers. In an era of globalization Leaders are creating an edge over their competitors by applying leadership Qualities. 1.1Aim

The aim of this project report is to compare and contrast two global Leaders such as Steve Jobs and Richard Branson. It will highlight similarities and dissimilarities between two leaders and their leadership styles. Among two leaders, best Leader and his Leadership qualities followed by him to lead the organization is being explained in this report. The effective leadership skills and qualities making them successful are described in detail. The factors that can...


References: R. L. Hughes, R.C. Ginnett, G.J. Curphy, 2012, Leadership: Enhancing the Lessons of Experience, 7th edn, McGraw-Hill Irwin, New York.
Macmillan Publishers Limited 2012,”Leader”, viewed on 11-01-2013, http://oxforddictionaries.com/definition/english/leader
MGR Consulting 2006,”Why we need Leaders”, Accessed on 11-01-2013, http://mgrconsulting.com/Newsletters/eNewsletter_06_02.pdf
Leadership with You 2012,”Steve Jobs Leadership Case Study”, Accessed on 11-01-2013, http://www.leadership-with-you.com/steve-jobs-leadership.html
Conceivably Tech 2012,”Defining Leadership: Sir Richard Branson”, viewed on 11-01-2013, http://www.conceivablytech.com/9668/business/defining-leadership-sir-richard-branson
Richard Hughes, R Ginnett, Gordon J Curphy 2009, Leadership: Enhancing the Lessons of Experience” Journal of Education for Business”, vol.6, pp-189
Finnie, Scot 2011, Steve Jobs’ Indelible Mark,” Finnie, Scot 2011”, vol.45, no.19, pp 49
Paul Beeston 2010, Belief Model for the Leadership of Richard Branson,” Change in Mind Ltd”.
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