Tv Portals Are Tuning Into Interactive Tv

Topics: Web portal, World Wide Web, Virgin Media, Yahoo!, Television program, User / Pages: 11 (2741 words) / Published: Apr 25th, 2013
Word Count: 1942
Authored by: 40092938
Submission Date: 07/03/13
Word Count: 1942
Authored by: 40092938
Submission Date: 07/03/13 | Web Portal Analysis | | INF11101: Web Enabled Business |

| Web Portal Analysis | | INF11101: Web Enabled Business |

Web Portal Analysis
INF11101: Web Enabled Business
CONTENTS

1 Introduction | 2 | 2 Literature Review | 3 | 3 Research Topic | 5 | 4 Tool Development | 6 | 5 Data Analysis | 7 | 6 Conclusions | 9 | 7 References | 10 | 8 Bibliography | 11 | Appendix | |

1 Introduction
Initially coming into existence in the late 1990’s a web portal is a way of bringing information to the end user in a system which enables a secure log in and password system.
Web portals offer the opportunity for end users to get the most personalised experience out of a website or web based service. They function for the most part by allowing users to log in to access features of that system which have been customised for them based on their previous usage of the system. Portals are very powerful tools for businesses, they enable them to engage with their customers in a way that they previously could not and “the portal is the ultimate tool for adding value” (Augustyniak et al, 2005).
In the last number of years since the emergence of high speed internet we as consumers have a choice in how we wish to access media. Traditionally for a medium such as television the viewer had to watch shows at a scheduled time and conform to the restrictions that this placed upon the viewer. This is no longer the case with the emergence of various on demand television and film services which are available online. Over the course of this report I will be carrying out an analysis of two of these services, namely Netflix and Virgin Media. These are two of the biggest companies within the industry and I will attempt to discover to what extent these two services conform being portals and how they are personalised for each



References: Books Katz, R (2002). Web Portals and Higher Education: Technologies to Make IT Personal  Strauss, H. (2002). All About Web Portals: A Home Page Doth Not a Portal Make. In: Katz, R. and Associates Web Portals and Higher Education: Technologies to Make IT Personal. San Francisco: Jossey-Bass. 33-36. Constantinides, E (2004) Influencing the online consumers behavior: the Web experience Chmielewski, D. (2004). Netflix, TiVo confirm alliance. Tribune Business News. 1 (1), 1.

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