Television advertising is most powerful form of advertising traditionally, as it is a combination of audio and video advertising messages with unlimited varieties, unlike other means of advertising like newspapers, magazines, radio stations, and websites. Based on research reports, people spend four and half-hours watching TV as it is most common leisure activity. As a result, many times television is considered as 'king' of advertising media as it has so much impact on people. It is also considered as 'king' of advertising costs (expensive). Before a product is advertised, market research is conducted to know the reaction of consumer on the product. Television marketing should follow many strict standards (restrictions). Television advertisements have proved to be successful in election campaign of a politician as they influence the public views. In television advertisement, animated advertisements are very popular (Kellogg's) and are long running (series of advertisements can be done). According to OECD communications outlook 2001, in US Television advertising shared 37% of total advertising revenue. Advantages of TV advertising:
Though television advertising may not make an instant sale like search engine advertising, it strongly influences customers and slowly persuades the target market. · Television advertising enables the product to hit large number of people (at regional and national level) in short span of time. · Television helps in conveying a message (advertisement) with visuals, sound and action. · Advertisements can also target local people with independent stations and local cable network channels. · Different segments of people like children, house wives, young people are targeted by organization through different channels (cartoon) at different timings (time at which many people watch TV). · They provide flexibility and selectivity options for customers to choose a product offered by many companies. · Creative television advertisements can...
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