Tutti Frutti

Topics: Vitamin, Vitamin C, Cofactor Pages: 5 (1205 words) Published: June 19, 2013
GLOBAL MARKETING
MGT656
TUTTI FRUTTI

PREPARED FOR :
SIR ARAW

PREPARED BY:

ARIFF AFZAN HASHIM
IKRAM HISHAMUDDIN2011913307
SAIFUL LATIF
BACKGROUND OF TUTTI FRUTTI

Tutti Frutti® is a trademark of ILTF, Inc., registered in the U.S. and abroad. Wellspring Industry, Inc. supplies distributors of Tutti Frutti® frozen yogurt with yogurt mixes and cutting-edge soft serve machines on a wholesale basis. There are currently over 50 flavors of Tutti Frutti® frozen yogurt, and new and unique flavors are constantly being added to set Tutti Frutti® frozen yogurt apart from the competition. NAZA TUTTI FRUTTI (M) SDN BHD is a Master License Holder for Tutti Frutti Frozen Yogurt in Malaysia, Singapore, Cambodia, Brunei, Thailand, Middle East and African countries. It was incorporated in October 2009 with our first corporate outlet in Sunway Pyramid. Within 3 months, we have expanded with the opening of another 4 more corporate outlets and a distribution centre. Since then, it has expanded tremendously and now in just over 2 years, it has more than 100 outlets in operation nationwide. Tutti Frutti Frozen Yogurt is a brand originated from California, United States and is a largest retailer of specialty self-serve premium frozen yogurt in the world with more than 600 outlets and is spread across more than 24 countries worldwide. There are several reasons why Tutti Frutti has become a worldwide sensation. The taste and quality of our yogurt is simply unmatched. Moreover, there are substantial health benefits to eating frozen yogurt. Due to our popular self serve concept, Tutti Frutti outlets are able to operate effortlessly and efficiently with minimal overhead costs.

FROZEN YOGURT BENEFITS

* FROZEN YOGURT
Frozen Yogurt is healthy alternative to ice cream or other frozen desserts. Yogurt is a nutrient filled cultured dairy product. Yogurt contains protein, calcium, riboflavin, Vitamin B6 and Vitamin B12. Yogurt can provide benefits that milk cannot match. Even people that are moderately lactose intolerant can enjoy frozen yogurt. People have been enjoying yogurt for over 4,000 years. Frozen yogurt came around 1970s. Now, people have come to embrace the unique tart flavour yogurt. * FRUITS

Fruits are extremely important when maintaining a healthy lifestyle. Fruits are high in fiber, water and Vitamin C. Consumption of fruit is linked with lower risk of cancer, cardiovascular disease, stroke, Alzheimer disease and cataracts. Fruits have low calories and are a great alternative to unhealthy snacks. Fruits can also help reverse the aging process. * VITAMIN C

Vitamin C, or ascorbic acid, is abundant in fruits. Vitamin C is an antioxidant that is used to protect our bodies against oxidative stress while also helping in many enzymatic reactions. Vitamin C is a necessary ingredient in the production of collagen. Lack of Vitamin C can lead to scurvy, while having enough Vitamin C will lead to great health. Vitamin C will help maintain your immune system while revitalizing your skin and joints. It has countless benefits for everyone. * LIVE & ACTIVE CULTURES

Probiotics are an important part of yogurt. Probiotics are beneficial bacteria that can help you in many ways. Probiotics can help lower cholesterol, blood pressure and risk of colon cancer. It cannot only manage lactose intolerance to a certain event, but it can also aid in absorption of healthy minerals as well. Probiotics help improve your immune system and prevent harmful bacteria from growing.

TUTTI FRUTTI FLAVOURS
* FIXED FLAVOURS

* PROMOTION FLAVOURS

COMPETITORS

* SNOGURT

Snogurt a dessert unmatched for its fine texture, taste and above all it’s fat-free, yet good for health. Healthilicious was quickly coined a term to describe this sensation. Roping in other sweet-toothed dessert-hunters, our team quickly swell and search all over the world for the best quality healthilicious frozen yogurt. Website:...
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