Tutoring Market
BACKGROUND INFORMATION
Current situation of tutoring market
In recent years there has been a significant increase in the number of cram schools in Hong Kong. The reason for such increase is mainly due to the education system shift. “334 education system” has created a huge market opportunity to the cram school. According to the marketing research from Synovate, secondary tutoring market recorded a market value of HK $ 19.84 billion in the year of 2009 - 2010 and the market value of the year of 2014-2015 is expected to achieve HK $ 21.77 billion. What is more noteworthy is that in the year of 2009-2010, nearly 80% (about 370,000) high school students have enrolled in tutorial courses, per capita expenditure is about HK $ 5,410.
Background information about Modern Education and Queenie Wu
Modern Education is a provider of chained educational services in Hong Kong. It offers a wide range of education programs and services consisting of primary tutoring services, English language training, test preparation courses, secondary day school education, overseas studies consultation services and other programs in cooperation with overseas universities.
Modern education is particularly strong in targeting at the Form 4, Form 5 and Form 6 students sitting for HKDSE exams. In order to increase the competitiveness and increase the market share in the tutoring market, it would like to introduce more and more tutors in order to capture more students studying in different subjects with different language.
Recently, Modern education has introduced a new tutor, Queenie Wu, who is professional in Economics. Queenie Wu holds a Bachelor of Business Administration as well as the master degree in Economics MSc from the Hong Kong University of Science and Technology. She also has the Certificate of Education from the Chinese University. Previously, she had been a senior teacher in Hang Seng School of Commerce and get a outstanding teacher award from there. Now, she is
Current situation of tutoring market
In recent years there has been a significant increase in the number of cram schools in Hong Kong. The reason for such increase is mainly due to the education system shift. “334 education system” has created a huge market opportunity to the cram school. According to the marketing research from Synovate, secondary tutoring market recorded a market value of HK $ 19.84 billion in the year of 2009 - 2010 and the market value of the year of 2014-2015 is expected to achieve HK $ 21.77 billion. What is more noteworthy is that in the year of 2009-2010, nearly 80% (about 370,000) high school students have enrolled in tutorial courses, per capita expenditure is about HK $ 5,410.
Background information about Modern Education and Queenie Wu
Modern Education is a provider of chained educational services in Hong Kong. It offers a wide range of education programs and services consisting of primary tutoring services, English language training, test preparation courses, secondary day school education, overseas studies consultation services and other programs in cooperation with overseas universities.
Modern education is particularly strong in targeting at the Form 4, Form 5 and Form 6 students sitting for HKDSE exams. In order to increase the competitiveness and increase the market share in the tutoring market, it would like to introduce more and more tutors in order to capture more students studying in different subjects with different language.
Recently, Modern education has introduced a new tutor, Queenie Wu, who is professional in Economics. Queenie Wu holds a Bachelor of Business Administration as well as the master degree in Economics MSc from the Hong Kong University of Science and Technology. She also has the Certificate of Education from the Chinese University. Previously, she had been a senior teacher in Hang Seng School of Commerce and get a outstanding teacher award from there. Now, she is