Case 9, Tulsa's Central Business District (B)
Question Number 3. Does the questionnaire appear to satisfy the research objective? Why or why not? Answer:
Yes, the questionnaires appear to satisfy the research objective. Research objective: The research objectives of this case were as follows- i. To gather information concerning the number of employees working in downtown Tulsa ii. Employees’ salary distributions
iii. Proposed future investment in downtown Tulsa
iv. Executives’ attitude toward a variety of dimensions of the downtown area For the purposes of this research, downtown Tulsa was defined as coinciding with census tract 25 and the inner dispersal loop. A mail survey of the chief executives of business firms with in the inner dispersal loop was conducted. The questionnaire appears in the Case Exhibit 9.1. In this Executive opinion Survey questionnaire, question number 1, 2,3,4,5,6,7,8,9,10 was about Executives’ attitude toward a variety of dimensions of the downtown area. Especially the question number 4, 5, 6 & 9 was very specific about this information. Question number 11,12,13,14,19,20,21,22,23,24 was about proposed future investment in downtown Tulsa. Especially the question number 23, 24 was very specific about this information. Question number 15, 16, were about to gather information concerning the number of employees working in downtown Tulsa. Question number 17, 18 was about Employees’ salary distributions of the downtown area. To ensure a high response rate, researchers sent an advanced notification letter to all firms selected in the sample, and then a cover letter from the president of the chamber of commerce was included with a questionnaire. A follow-up letter was sent to those firms that did not respond after three weeks and telephone calls to certain key firms that did not respond after six weeks had elapsed. This action made it sure that most of the firms of Tulsa’s Central Business District responded to these...
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