TSL,a jewellery corporation
Table of Contents
1 Executive Summary
2 Corporate Profile:
3 Macro Analysis
4 Industry Analysis
5 Company Analysis
5.1 SWOT analysis
5.2 Ratio&Trend Analysis
5.3 Industry Comparison
5.4 Review of components in the annual report
5.5 Quality of earnings
6 Conclusion
7 References
Appendix
1 Executive Summary
2 Corporate Profile:
Tse Sui Luen Jewellery (International) Ltd., through its subsidiaries, manufactures, sells, and markets jewellery products. The Company also provides related agency services and invests in properties.In 1987,it listed in Hong Kong Stock Exchange(stock code:417).
3 Macro Analysis
4 Industry Analysis
5 Company Specific Analysis
5.1 SWOT analysis
Strengths:
TSL is well-known for its elaborate design.Every style of design comes from excellent designers.Hence, for years TSL is awarded for Southeast Asia even international design awards.What’s more, the company is superior in high quality. This is the reason why the sales of TSL are steadily growing these days and the company is widely accepted by customers.Thus, TSL can continue to establish the advantages of its product to seek for further development.
Weaknesses:
Generally speaking, the styles of TSL don’t seem to appeal to young targeting customers. Also, TSL don’t have some influential styles or designs , which is a main drawback of the brand. How to identify market segments can be a tough task for TSL. By contrast, Chow Tai Fook has launched some influential style, such as ‘Water Flower’, ‘Forever One’, aiming at lovers.
In addition, the company has traversed some ups and downs in the history of TSL, which brings some credit crisis for the company. As we all know , the brand effect is important, especially in jewellery industry. TSL ought to establish the reputation again.
Moreover, the advantages of TSL are not obvious comparing with other big 4 competitors: Chow Tai Fook, LukFook, CHOW SANG SANG,
1 Executive Summary
2 Corporate Profile:
3 Macro Analysis
4 Industry Analysis
5 Company Analysis
5.1 SWOT analysis
5.2 Ratio&Trend Analysis
5.3 Industry Comparison
5.4 Review of components in the annual report
5.5 Quality of earnings
6 Conclusion
7 References
Appendix
1 Executive Summary
2 Corporate Profile:
Tse Sui Luen Jewellery (International) Ltd., through its subsidiaries, manufactures, sells, and markets jewellery products. The Company also provides related agency services and invests in properties.In 1987,it listed in Hong Kong Stock Exchange(stock code:417).
3 Macro Analysis
4 Industry Analysis
5 Company Specific Analysis
5.1 SWOT analysis
Strengths:
TSL is well-known for its elaborate design.Every style of design comes from excellent designers.Hence, for years TSL is awarded for Southeast Asia even international design awards.What’s more, the company is superior in high quality. This is the reason why the sales of TSL are steadily growing these days and the company is widely accepted by customers.Thus, TSL can continue to establish the advantages of its product to seek for further development.
Weaknesses:
Generally speaking, the styles of TSL don’t seem to appeal to young targeting customers. Also, TSL don’t have some influential styles or designs , which is a main drawback of the brand. How to identify market segments can be a tough task for TSL. By contrast, Chow Tai Fook has launched some influential style, such as ‘Water Flower’, ‘Forever One’, aiming at lovers.
In addition, the company has traversed some ups and downs in the history of TSL, which brings some credit crisis for the company. As we all know , the brand effect is important, especially in jewellery industry. TSL ought to establish the reputation again.
Moreover, the advantages of TSL are not obvious comparing with other big 4 competitors: Chow Tai Fook, LukFook, CHOW SANG SANG,