TruthinAdsEliquis
Truth in Ads: Eliquis
Truth in Ads: ELIQUIS (apixaban)
ELIQUIS (apixaban) is a blood thinner used to reduce the risk of stroke and blood-clots in people who have atrial fibrillation (Afib). Afib is an irregular heartbeat, but it can cause blood clots to form. This can result in a stroke according to Eliquis.com (2014). ELIQUIS can play an important role for patients with Afib not caused by a heart valve problem. ELIQUIS can’t regulate irregular heart or treat people who are symptomatic; it can reduce the risk of a stroke by helping to prevent a formation of a clot. Advertisements for ELIQUIS (apixaban) were on February 24, 2014 at 8:30 a.m. on a local television station. The advertisement was during a commercial break for Good Morning America. This advertisement was an older woman explaining the benefit to taking ELIQUIS. In the advertisement, she mentioned taking it twice a day. She mentioned the benefits of taking ELIQUIS; for instance she compared it to COUMADIN. She mentioned no lab draws, no food restriction and taking a standard dosing twice a day. She mentioned watching for bleeding. ELIQUIS advertisements seen on You-tube on February 26, 2014 at 8:00 p.m. This advertisement showed a young man running on a college campus. This advertisement was similar to the advertisement on the internet. The third advertisement for ELIQUIS was on the internet. I had logged into my fitness pal website. My fitness pal is a similar to weight watcher, and it help a person track their food intake. This advertisement directed a person to ELIQUIS website. The advertisement mention on television and You-tube did have some similarity to the ELIQUIS website.
Bleeding is one of the major side effects of ELIQUIS and can be life threatening according to Eliquis.com (2014). Also, a reaction to ELIQUIS can cause hives, rash, itching, and possibly trouble breathing. ELIQUIS should not be administered prior to surgery, a medical or dental procedure because it can cause an increase
Truth in Ads: ELIQUIS (apixaban)
ELIQUIS (apixaban) is a blood thinner used to reduce the risk of stroke and blood-clots in people who have atrial fibrillation (Afib). Afib is an irregular heartbeat, but it can cause blood clots to form. This can result in a stroke according to Eliquis.com (2014). ELIQUIS can play an important role for patients with Afib not caused by a heart valve problem. ELIQUIS can’t regulate irregular heart or treat people who are symptomatic; it can reduce the risk of a stroke by helping to prevent a formation of a clot. Advertisements for ELIQUIS (apixaban) were on February 24, 2014 at 8:30 a.m. on a local television station. The advertisement was during a commercial break for Good Morning America. This advertisement was an older woman explaining the benefit to taking ELIQUIS. In the advertisement, she mentioned taking it twice a day. She mentioned the benefits of taking ELIQUIS; for instance she compared it to COUMADIN. She mentioned no lab draws, no food restriction and taking a standard dosing twice a day. She mentioned watching for bleeding. ELIQUIS advertisements seen on You-tube on February 26, 2014 at 8:00 p.m. This advertisement showed a young man running on a college campus. This advertisement was similar to the advertisement on the internet. The third advertisement for ELIQUIS was on the internet. I had logged into my fitness pal website. My fitness pal is a similar to weight watcher, and it help a person track their food intake. This advertisement directed a person to ELIQUIS website. The advertisement mention on television and You-tube did have some similarity to the ELIQUIS website.
Bleeding is one of the major side effects of ELIQUIS and can be life threatening according to Eliquis.com (2014). Also, a reaction to ELIQUIS can cause hives, rash, itching, and possibly trouble breathing. ELIQUIS should not be administered prior to surgery, a medical or dental procedure because it can cause an increase