Trung Nguyen Case Study

1.Population
Growing of population plays an important role that closely affects to world’s market in general as well as coffee market in particularly. According to “world population statistic” in 2014, the current population of the People’s Republic of China is estimated to be about 1,390,510,630. China’s population makes up around 19.3% of the world’s population. The current estimated population indicates a growth of 36,510,630 people or a population growth of 2.7% during 2013( anon,2014). Being considered as one of the big emerging markets, China's enormous population and rapid increase in consumer spending have attracted many multinational corporations (MNCs). The country with a birth rate higher than those of Western nations has a relatively
This market research have mentioned to a biggest successful channels which is retailer that brought bright outcome for Trung Nguyen in the process to access to domestic as well to china market. Following a convincing research of Doan Quoc Binh in an article “ chien luoc mareting cua café Trung Nguyen”, In 2006, Trung Nguyen has released 500 "mini supermarket" G7-Mart G7mart distribution system was built based on human resources,( financial resources). The brand value of Trung Nguyen Coffee Company and 70 distribution centers across the country contributing to the distribution system's powerful Trung Nguyen coffee. Distribution System and powerful, and growing with mini supermarkets G7 Mart is investing extensively, chain store franchise in the country and abroad in that China is an specific example. Then, according distribution policy in 2006, trung nguyen has launched 500 g7 mart the material was distributed in stores and dealer network of supermarket across the country and many countries around the world. Moreover, they have successful franchise system, for instance is Trung Nguyen coffee shops. The possibility of selling to China’s rapidly expanding market is becoming increasingly difficult to ignore for international companies of all sizes. While your company as Trung Nguyen coffee may be excited by the opportunity to establish distribution channels in the
As you can be seen, television has penetrated the majority of the households in most regions, it has risen to be the popular medium among Chinese consumers. Although radio listening has declined vividly in coastal regions, its usage remains high in the emerging and untapped markets, making a cost-effective advertising vehicle for these regions. On the other hand, consumers have a higher level of education and spend more time reading newspapers. Marketers in foreign needs to consider these media usage patterns when planning marketing programs and advertising placement. Moreover, their distinctive attitudes towards separate levels of preference for brand-name products and foreign goods suggest that advertising messages are relevant to local consumers. Thus, Trung nguyen coffee could apply this formula to approach Chinese