True Earth Case Analysis

Topics: Whole grain, Italian cuisine, Marketing / Pages: 3 (561 words) / Published: Feb 3rd, 2012
| |
|TruEarth Case Analysis |
| |
| |
| |
|Presented by |
| |
|Group 5 |
| |

| |

10/11/2010

Problem Statement

TruEarth has positioned itself as a maker of healthy refrigerated Italian food products. The company has taken away the tremendous labor involved in making such Italian foods from scratch. The product mixture includes standard pasta, specialty pasta and home meal kits that customers can mix-and-match or customize. TrueEarth was the first company to focus on whole grain products, offering 60% and 100% whole grain pastas.

The company benefited from being a successful first mover in the

You May Also Find These Documents Helpful

  • True Earth Case
  • True Earth Case
  • True Earth Case Study
  • True Earth
  • True Earth Case Hbr Answers
  • Earth And Castle: An Analysis Of Earth And Castle
  • An Analysis of Religions on Earth: Are Earth People Religious?
  • The Good Earth Analysis
  • Earth Baby Analysis
  • Analysis of the Good Earth