Background of the Study
Over the last 2 decades, the emergence of cultural tourism as a fashionable tourism activity presents both opportunities and threats to its sustainable management. We defined sustainable cultural tourism as a partnership that satisfies both tourism and cultural heritage management objectives (McKercher, 2002).
It is obvious from the above that cultural tourism is a two-way relationship between tourism and cultural heritage management (service). In that sense, this could probably be one of the most promising industries and one of the main sectors that the national and local government should promote and support. The tourism industry is global. It is a big business and will continue to grow. Meeting this growth with well-planned environmentally sound development is a challenge for planning all over the world whether it is Bali, Nepal, the United States, Austrialia, Thailand or Europe (Goeldner, 2003). From the statement above, we could say that tourism is a very broad industry that has a lot of potentials for the national and local community today and in the future. In relation to that successful tourism development does not
occur by happenstance. Many people suffer from the misconception that if they post a sign claiming “tourists welcome” or “Dr. Jose Rizal slept here,” hordes of tourist will flood to their attraction. The reality is quite different. Developing successful tourism
attractions involves first and foremost understanding what tourism and how it really works.
Museums are wonderful, frustrating, stimulating, serendipitous, dull as ditchwater and curiously exciting, tunnel-visioned yet potentially visionary. The real magic is that anyone of them can be all of those simultaneously (Bonafice, 2003). Therefore the character of a museum is determined largely by the nature of its collection. It shoals also consist of a series satisfactorily labels with with specimens attached which implies that interpretation is becoming more important and more interesting than the objects themselves.
The National Museum, a Trust of the Government, is an educational, scientific and cultural institution that acquires, documents, preserves, exhibits, and fosters scholarly study and public appreciation of works of art, specimens, and cultural and historical artifacts representative of our unique to the cultural heritage of the Filipino people and the natural history of the Philippines. It is mandated to establish, manage and develop museums comprising the National Museum Complex and the National Planetarium in Manila, as well as regional museums in key locations around the country. Currently, the National Museum
national network comprises nineteen regional, branch and site museums throughout the archipelago. The National Museum manages and develops the national reference collections in the areas of cultural heritage (fine arts, anthropology and archaeology) and natural history (botany, zoology, and geology and paleontology), and carries out permanent research programs in biodiversity, geological history, human origins, pre-historical and historical archaeology, maritime and underwater cultural heritage, ethnology, art history, and moveable and immoveable cultural properties. Appreciation of the collections and research findings of the Museum, as well as technical and museological skills and knowledge, are disseminated through exhibitions, publications, educational, training, outreach, technical assistance and other public programs. The National Museum also implements and serves as a regulatory and enforcement agency of the Government with respect to a series of cultural laws, and is responsible for various culturally significant properties, sites and reservations throughout the country. It is the lead agency in the official commemoration of Museums and Galleries Month, which is the month of October, every year (National Museum, 1991)
National Museum serves as an...
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