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Tripadvisor Swot Analysis

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Tripadvisor Swot Analysis
TripAdvisor was founded in February 2000 by Stephen Kaufer, Langley Steinert, and several others. Stephen Kaufer says the original idea wasn't a user generated social media site to swap reviews. " We started as a site where we were focused more on those official words from guidebooks or newspapers or magazines. We also had a button in the very beginning that said visitors add your own review and boy did that just take off. Pretty soon the number of average consumer reviews far surpassed the number of "professional reviews". That is when the site really turned into this collection of what the normal traveller was saying whererever they were going. "[6] Original financing was obtained from Flagship Ventures, the Bollard Group and private investors.[7] The company was purchased by IAC/InterActiveCorp in 2004. IAC spun off its travel group of businesses under the Expedia, Inc. name in August 2005.[8]

In April 2009, TripAdvisor launched its official site in China, www.daodao.com. Since then it has indexed more than 20,000 hotels and restaurants information and customer reviews, and made top lists, becoming one of the biggest travel websites as of July 2011.[9] …show more content…
No passwords or other information was stolen. This happened shortly before many other companies reported similar thefts of the addresses on their email
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