Tree Huggers
Introduction: (Idea)
A need for jobs, a lack of affordable educational resources and an abundance of waste paper hardly appear to have a common remedy. However, the Treehuggers conducted a survey and thus found the common thread to tackling these issues: onesided, recycled paper notebooks.
What we do: (Objectives)
Capitalizing on the abundance of waste paper
, the team creates a system to collect used paper from shops, offices, schools and colleges to ensure this material would be recycled and transformed into its second purpose. Then hearing impaired women, recovering drug addicts and victims of trafficking who struggle to find steady jobs in the community were employed to bind the paper and turn these loose sheets into lowcost, ecofriendly notebooks
. This new product is marketed at minimal cost to college students as well as underprivileged school children. In one effort, the team found a way to reuse waste, provide affordable educational resources to poor students and empower marginalized members of their community.
Campaign motive: (Objectives)
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To spread the idea of using recycled materials while also providing employment opportunities to the social outcasts and helping them create a life.
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To launch a seal that will symbolize that the particular book has had been printed on recycled paper without the difference being recognizable.
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To have tie ups with Publishing Houses across the country and have magazines printed on recycled paper. Research :
1.
Client or organization: Tree huggers. Recycle Education.
An organization started of by a group of software techies with a heart for nature. Tree huggers as the name brutally suggests is a platform for nature loving individuals to share business ideas, bright insights and all those 'aha!' moments with people who feel for mother nature too. Established as a green organization in the heart of Bangalore, or whatever that is left of the
A need for jobs, a lack of affordable educational resources and an abundance of waste paper hardly appear to have a common remedy. However, the Treehuggers conducted a survey and thus found the common thread to tackling these issues: onesided, recycled paper notebooks.
What we do: (Objectives)
Capitalizing on the abundance of waste paper
, the team creates a system to collect used paper from shops, offices, schools and colleges to ensure this material would be recycled and transformed into its second purpose. Then hearing impaired women, recovering drug addicts and victims of trafficking who struggle to find steady jobs in the community were employed to bind the paper and turn these loose sheets into lowcost, ecofriendly notebooks
. This new product is marketed at minimal cost to college students as well as underprivileged school children. In one effort, the team found a way to reuse waste, provide affordable educational resources to poor students and empower marginalized members of their community.
Campaign motive: (Objectives)
∙••••••••
To spread the idea of using recycled materials while also providing employment opportunities to the social outcasts and helping them create a life.
∙••••••••
To launch a seal that will symbolize that the particular book has had been printed on recycled paper without the difference being recognizable.
∙••••••••
To have tie ups with Publishing Houses across the country and have magazines printed on recycled paper. Research :
1.
Client or organization: Tree huggers. Recycle Education.
An organization started of by a group of software techies with a heart for nature. Tree huggers as the name brutally suggests is a platform for nature loving individuals to share business ideas, bright insights and all those 'aha!' moments with people who feel for mother nature too. Established as a green organization in the heart of Bangalore, or whatever that is left of the