travelodge analysis and pest analysis
Marketing Management A
Resit
Introduction
This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed, the report will be concluded by recommended changes to the marketing based upon the findings of the PEST analysis.
Brief Introduction to Travel lodge
Travelodge Hotels Ltd (Travelodge) is a budget hotel company based in the UK. The company was established in 1985 by Lord Forte. Travelodge operates more than 500 hotels with over 37,000 rooms located in major cities and regional centres in the UK; 11 hotels in Ireland and four hotels in Spain. It operates hotels under the Travelodge brand. The company serves around 17 million customers every year. The hotels also have bar cafe and restaurants which offer breakfast, lunch and dinner with varied cuisines. It serves over two million breakfasts every year. Furthermore, the company provides online and mobile reservation applications services. Travelodge is headquartered in Thame, Oxfordshire.
With being a budget hotel chain, the rooms and facilities are low priced and most branches are located, in many town and city centres across the United Kingdom and Ireland, with other locations purposely placed near all United Kingdom major tourist attractions, for example many of the major cities have more than one Travelodge within the city, specifically located to suit the customer needs, for example, Birmingham has 10 Travelodge branches with a 10 mile
Resit
Introduction
This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed, the report will be concluded by recommended changes to the marketing based upon the findings of the PEST analysis.
Brief Introduction to Travel lodge
Travelodge Hotels Ltd (Travelodge) is a budget hotel company based in the UK. The company was established in 1985 by Lord Forte. Travelodge operates more than 500 hotels with over 37,000 rooms located in major cities and regional centres in the UK; 11 hotels in Ireland and four hotels in Spain. It operates hotels under the Travelodge brand. The company serves around 17 million customers every year. The hotels also have bar cafe and restaurants which offer breakfast, lunch and dinner with varied cuisines. It serves over two million breakfasts every year. Furthermore, the company provides online and mobile reservation applications services. Travelodge is headquartered in Thame, Oxfordshire.
With being a budget hotel chain, the rooms and facilities are low priced and most branches are located, in many town and city centres across the United Kingdom and Ireland, with other locations purposely placed near all United Kingdom major tourist attractions, for example many of the major cities have more than one Travelodge within the city, specifically located to suit the customer needs, for example, Birmingham has 10 Travelodge branches with a 10 mile