Topics: Computer reservations system, Travel agency, Travelocity Pages: 10 (1909 words) Published: June 1, 2012
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Company In View –
Segment – Travelling
Company business model – Intermediary between Airline companies and customer. B2C model Owner - Sabre Holdings or Sabre, Inc. (TSG) is an American privately held travel technology company, encompassing several brands in three global distribution system channels: travel agency, airline, and direct to consumer Company’s revenue – Company acts as an agent for various companies in travel sector like airlines , rail ways , car rental , cruise , hotel companies and earns revenue via commission, incentives and service fees by selling product of these companies to customer online .

Introduction -, Inc. operates a leading online travel Web site where travelers can take control of their bookings and reservations and research information about potential destinations. The site provides reservation information for more than 700 airlines, more than 50,000 hotels, and more than 50 car rental companies. It also offers more than 6,500 vacation packages as well as tour and cruise departures.

In 1996, Sabre launched Travelocity, an online travel company that leverages Sabre’s travel technology to sell travel products directly to consumers. SABRE (Semi-Automatic Business-Related Environment) developed by IBM, is a computer reservation system or GDS is used by more than 55,000 travel agencies around the world with more than 700 airlines, 88,000 hotels, 24 car rental brands, and 13 cruise lines. The Sabre GDS enables companies such as American Airlines, American Express, BCD Travel, Carlson Wagonlit Travel, Hogg Robinson Group (HRG), Expedia, Frontier, Last Minute, JetBlue, GetThere and Travelocity to search, price, book, and ticket travel services

Travelocity function area
Travelocity is association with associate sites which include in Europe and Zuji in Asia functions in 34 countries. Major International Sites
* Argentina
* Australia
* Canada
* Denmark
* France
* Germany
* Hong Kong
* India
* Ireland
* Italy
* Korea
* Mexico
* New Zealand
* Norway
* Singapore
* Spain
* Sweden
* United Kingdom

Travelocity provides its online reservation services to
* Individuals
* Groups
* Corporate people.
* Companies

External process of Travelocity faced by customer –
I. E-marketing process– Marketing is one of the most critical process of Travelocity. Travelocity uses wide range of strategy to understand customer purchase behavior to further increase its market presence.

Travelocity uses customer-profile data captured from the users’ navigational paths while browsing the web (click streams database) and other customer-related data as input to identify promotion opportunities tailored to individual customers. ‘Customer choice’ Operation Research based models are used that uses click stream data to determine the options to display on the first screen page against customer inquiry which increases probability that customer will purchase. Travelocity also uses process of yield management to offer differential prices to customer to increase the conversion rate. Other marketing strategies used by Travelocity

* e-mail
* advertising on other Web sites,
* search engines,
* call-center agents
* gnome mascot
* Interactive voice-response system.
* Travel tools

II. Reservation process –Reservations are the main revenue earning process. Travelocity offers flexible reservation offers to individuals , in...
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