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travel and tourism
Jet2.com marketing research
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
Jet2.com is internet based holiday and cheap short hole flight company witch which flies from eight airports in the United Kingdom. Jet2.com marketing and press department is orientated at low cost flight advertising safety and reliability also offers bigger baggage allowance then competitor’s which you can take on board. Jet2.com marketing is orientated at their brand logo “Jet2.com friendly low fears”. Jet2.com tries to sell their flights and holidays on their website. To achieve better sales Jet2.com uses different promotion, advertising and market research strategies.
Jet2.com uses full marketing mix to advertise. 97% of Jet2.com bookings are done online. It is important to have good website. It is designed using eye tracking studies conducted by research company SimpleUsability to know how customers respond to different parts of the website. It gives an idea what customers are looking for in their website. Je2.com website is gathering information through “cookies” this helps to improve the website so user can find the information they are looking for much easier. Jet2.com uses three different types of cookies: Essential cookies are used to operate key features of the website. Analytical and performance cookies are used to count the number of people visiting their website and being used as quantitative information. Third party / targeting cookies are used in social network sites which may use information about user visit to advertise on their website. It presents the adverts which user might be interested at.
Jet2.com does online surveys and questioners collecting and compering primary data to attract attention to surveys they offering to win a free holiday. In this they Jet2.com gets important information on how much customers are willing to spend and who is willing to spend the
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