Travel and tourism
Oslo: the blue, the green, the city in between
Lucie Šafratová
Carolina Sanchez
Charlotte Parré
Graziella Maria Ottarda
Buskerud University College
TABLE OF CONTENTS:
TABLE OF CONTENTS: 2
I-BACKGROUND INFORMATION ABOUT THE EVENT: 3
II- INTRODUCTION: 4
III-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5
1) Competitors: 6
IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6
V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7
VI-THE 4 Ps (PRODUCT, PLACE, PROMOTION, PRICE): 7
1) Prices: 7
2) Place: 9
3) Promotion: 10
4) Product: 11
VII-CONCLUSION: 12
References: 13
I-BACKGROUND INFORMATION ABOUT THE EVENT:
Oslo is the richest growing city in Europe. It is now evaluating the possibility of organizing the winter Olympic games 2022. In fact, the city council decided to establish the city Agency Oslo2022 which main task is to develop a plan for the winter games.
Oslo is possibly the only city in the world to be able to organize the winter Olympic games in an urban setting. Indeed, it has a special location between fjords and forests, and for this reason the theme of the Olympic games will be: “Games in the city”. This concept refers not only to the city but also the people who live there. Oslo has become a multicultural city, which attracts people from all over the world.
One of the main points of the plan is how this Olympic games can help the city to improve its structures, and how will it be the “after-use” of the facilities that will be built for the games? Lots of sports facilities will be built; planning, development and staging in the 2022 event will increase competence in many areas. Olympic games values promote equal rights, friendship and solidarity; Norway has solid traditions that mirror these values. Olympics are a combination of sport, education and culture, so games could be a positive impact in society. The games are a unique opportunity to present Norway like an exciting
Lucie Šafratová
Carolina Sanchez
Charlotte Parré
Graziella Maria Ottarda
Buskerud University College
TABLE OF CONTENTS:
TABLE OF CONTENTS: 2
I-BACKGROUND INFORMATION ABOUT THE EVENT: 3
II- INTRODUCTION: 4
III-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5
1) Competitors: 6
IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6
V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7
VI-THE 4 Ps (PRODUCT, PLACE, PROMOTION, PRICE): 7
1) Prices: 7
2) Place: 9
3) Promotion: 10
4) Product: 11
VII-CONCLUSION: 12
References: 13
I-BACKGROUND INFORMATION ABOUT THE EVENT:
Oslo is the richest growing city in Europe. It is now evaluating the possibility of organizing the winter Olympic games 2022. In fact, the city council decided to establish the city Agency Oslo2022 which main task is to develop a plan for the winter games.
Oslo is possibly the only city in the world to be able to organize the winter Olympic games in an urban setting. Indeed, it has a special location between fjords and forests, and for this reason the theme of the Olympic games will be: “Games in the city”. This concept refers not only to the city but also the people who live there. Oslo has become a multicultural city, which attracts people from all over the world.
One of the main points of the plan is how this Olympic games can help the city to improve its structures, and how will it be the “after-use” of the facilities that will be built for the games? Lots of sports facilities will be built; planning, development and staging in the 2022 event will increase competence in many areas. Olympic games values promote equal rights, friendship and solidarity; Norway has solid traditions that mirror these values. Olympics are a combination of sport, education and culture, so games could be a positive impact in society. The games are a unique opportunity to present Norway like an exciting