This internship report has been made to fulfill the course requirement. This report has been assigned to me by my advisor Md.Salam mia with a view to have an in depth understanding of the topic. I have worked in Northern air Ltd. As an intern and I have got vast opportunity to learn about the recruitment and selection process which is also the major concept of marketing. 1.2 Object of the study
It is the primary project on recruiting and selection process analysis of Northern air Ltd. The main objective of this report is to identify every segment of marketing procedure regarding to this company. General Objective:
The core objective of working on this project adheres to identify the overall recruitment and selection process of Northern air & travel agency Ltd and obtain comprehensive knowledge to understand its underneath strategies. Specific Objectives:
Researching on the primary activities of recruitment process including of collection of applications, selecting the short listing, training and development etc. Obtaining knowledge of the research and development program undertaken by the company to boost the quality and management of human resources occupied to improve the performance. And finally, acquiring real scenario of the total value chain process and making analysis of deviation and required improvement accordingly to prolong the band image.
The study was conducted using the participatory method as I was working as an intern in this company. To know the in-depth information, the topic was discussed with the expert professionals related to the company for several times and other related secondary information.
Data Collection method:
Data have been collected from two sources. These are as under: Primary source
The primary source of data includes the following:
• Face to face conversation with the project manager of Northern air Ltd and director of Northern air Working and handle some selection procedure.
The secondary sources of data include as under:
• Text book
• Relevant web site links
s nothing is perfect, I also faced some difficulties during preparing the report. However, I have tried to complete my report except that information. The limitations are as following: • I was sick during my internship
• I get short time to prepare my report.
• Sometime the management teams were not comfortable to give the information as they consider it as confidential
A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, and package tours. In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located. 2.2 Origins
The modern travel agency first appeared in the second half of the 19th century. Thomas Cook, in addition to developing the package tour, established a chain of agencies in the last quarter of the 19th century, in association with the Midland Railway. They not only sold their own tours to the public, but in addition, represented other tour companies. Other British pioneer travel agencies were Dean & Dawson, the Polytechnic Touring Association and the Co-operative Wholesale Society. The oldest travel agency in the United States is Brownell Travel; on July 4, 1887, Walter T. Brownell led ten travelers on a European tour, setting sail from New York on the SS Devonia. Travel agencies became more commonplace with the development of commercial...
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