Travel Agency Feasibility Study

Topics: Travel agency, Travel agencies, Travel Pages: 25 (8835 words) Published: October 28, 2014

GOT TO GO TRAVEL & TOURS
A Bachelor’s Feasibility Study
Presented to
The School of Business and Accountancy
La Consolacion College Manila
In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Science Tourism
Major in Tourism Management
MARIANO, DIANNE JANE D.
MARTIN, STEPHANIE CLAIRE S.
September 2014
CERTIFICATION
The Bachelor’s Feasibility entitled, Got To Go Travel and Tours, prepared by Stephanie Claire S. Martin and Dianne Jane D. Mariano in partial fulfillment of the requirements for the degree of Bachelor of Science in Tourism, major in Tourism Management has been examined and is recommended for acceptance and approval for oral defense. LILIBETH M. PUNO, CPA, MBA

Adviser

APPROVAL SHEET
Approved by the PANEL on ORAL EXAMINATION with a grade of _______________ Panelist
Chairman
Accepted and approved in partial fulfillment of the requirement for the Degree in Bachelor of Science in Tourism. ALICIA Y. MANABAT, CPA, MBA
Dean, School of Business & Accountancy
Panelist
_________________ _________________ _________________ ACKNOWLEDGEMENT

The researchers would like to express their profound gratitude to the following people for their invaluable contribution that helped in the completion of this study: We express our warm thanks to our dear parents Mr.& Mrs. Mariano, Mr. & Mrs. Martin, husband and children for their support, guidance, love and inspiration. We would also like to thank our adviser Ms. Lilybeth Puno for her constant reminders, unconditional kind assistance and moral support, for the genuine support, time, effort, and all the vital suggestions that completely guided us throughout the study. Furthermore I would also like to acknowledge with much appreciation the crucial role of the staff of Sandies World Travels and Sanscape Travel & Tours, who gave the permission to use all required equipment and the necessary materials to complete the study. A special thanks goes to Ms. Kristine Mariano & Architect Patrick Paul Mariano for thier time and effort, who help us to assemble the parts and gave suggestion about the task and plans.  Last but not least The Lord Almighty, for His Divine Love and Mercy that has kept the researchers in good health and determination to accomplish their study.

The Researchers
I. EXECUTIVE SUMMARY
Title of the Research: GOT TO GO TRAVEL & TOURS
A Bachelor’s Feasibility Study Presented to
The School of Business and Accountancy
Researchers: DIANNE JANE D. MARIANO
MARTIN, STEPHANIE CLAIRE S.
Degree: Bachelor of Science
Major: Tourism Management
Date of Completion: October 2014
This study was done to determine the feasibility of diversifying and expanding the tourism attractions and infrastructure in the Philippines Macau and Hongkong. Although the region currently has an active tourism industry focused mainly on consumptive forms of recreation, an analysis showed the area to be performing below its potential. This analysis included a review of market research and interviews with representatives from recreation associations, Sandies World Travels and Sanscape Travel & Tours operators. The site visit and accompanying assessment was critical to the tourism feasibility study because of the need for opinions from experienced and external tourism professionals. TABLE OF CONTENTS

Page
TITLE PAGE
EXECUTIVE SUMMARY
APPROVAL SHEET
ACKNOWLEDGEMENT
TABLE OF CONTENTS
CHAPTER
BUSINESS CONCEPT
Overview of the Business 1
Business Name 1
Business Offerings2
Unique Quality2
Business Structure2
Location 2
Business Feasibility Study Objectives3
SITUATION ANALYSIS
Related studies11
Industry Review12
Key Drivers and key Barriers15-16
Target Market16
Competition17
SWOT Analysis18
BUSINESS VIABILITY
Marketing Aspect
Market Description20
Service Offerings21-27
Tagline27...

References: Sandies World Travels
Sandcape Travel and Tours
http://pasigcity.gov.ph
itsmorefuninthephilippines.com
www.experiencephilippines.orgwww.dtincr.ph/downloads.phphttp://www.amadeus.com/web/amadeus/en_PH-PH/Amadeus-Home/1259110596291-Page-AMAD_HomePpalwww.iata.org/http://www.robinsonsmalls.com/malls_metroeast.phpwww.philippineairlines.com/www.cebupacificair.com/‎
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