Transat Swot Analysis

Transat mainly operates in Canada and Europe within the holiday travel industry. It is one of the largest diversified international tour operators that flies to 30 destination countries and distributes products to over 60 countries. Every year, Transat carries more than 3 million passengers and operates as an incoming and outgoing tour operator for different countries. They do so by merging services purchased in Canada and elsewhere, then reselling them mainly in Canada, France, the U.K. and ten other European countries immediately or through direct intermediaries as part of a multi-channel distribution strategy. Transat is a public company listed on the Toronto Stock Exchange as TRZ, it is compiled of diversified shareholders who are primarily
The operations in Canada are compiled of outgoing and incoming tour operations, air transportation and travel agencies. In regards to operating in Canada, Transat Tours Canada (TTC) is the backbone of the Canadian operations. It integrates Air Transat’s commercial activities and operates through three brands: Transat, Nolitours and TMR Holidays. The air transportation in Canada is geared to reduce operating costs while adjusting to the seasonal tourism market needs, and by keeping prices exclusive but affordable to fit customer experience. Transat carries an array of wide and narrow body aircrafts. By insourcing narrow-body aircrafts, it provided $25 million to Transat’s cost reduction plan. Also, the company leases wide-body jets to third parties during the winter and low seasons, which also contributes to the cost reduction initiative since they mostly depend on narrow-body aircrafts. In Canada, Transat has an agreement with Gesmex Corporation which says Transat own 70% of the shares of Trafictours from the incoming tour operator activities in Mexico, Dominican Republic and Barbados. According to Transat’s annual reports, business in the Americas reported as $2,840,004 in revenue that was compiled from their operations in North