Tranquility

Topics: Massage, Physical therapy, Massage chair Pages: 11 (2193 words) Published: December 3, 2013
Tranquility

301 Prospect Street
Niagara Falls, NY 14302
Phone# 886-555-2800
Fax# 886-555-2850
JRobinson@Tranquility.com
www.TranquilitySpa.com

Table of Contents

Owner’s Statementpg3

Executive Summarypg4

Purpose, Priorities and Goalspg5-7

Business Descriptionpg8-13

Marketingpg14-17

Financialpg18-19

Operationspg20-22

Risk Assessmentpg23

Success Strategiespg24

Appendixpg25-26

Owner’s Statement

We believe that everyone deserves a chance to have a revitalizing and relaxing experience. Our mission is to be the pinnacle of health, healing and beauty.
Tranquility Spa’s doors open in 2005. This place is where you go to relax, refresh and rejuvenate. Certified and licensed massage therapist, consultants and estheticians are available to form and individual assessments per client. J Robinson , the founder and owner, has extensive knowledge and experience and has found many effective modes of therapy. She is a licensed massage therapist for 10 years and also specializes in deep tissue and reflexology. Along with that she has worked in spas, with spa owners and has built relationships with other business owners. The relationship with our respectable clientele and exceptional staff members over the years has brought our business success with an annual gross of $304,200 with an outlook to further growth in the company. Tranquility

301 Prospects Street
Niagara falls, NY 14302
#886-555-2800
Fax#886-555-2850
Executive Summary

Tranquility Spa is an upscale day spa in Niagara Falls, NY, offering a rejuvenating experience. We offer 5 ultra comfortable treatment rooms with the finest Egyptian spa linens and equipment. We offer massage in a variety of styles Traditional Swedish massage, deep tissue, hot stone massage, reflexology, sports and pregnancy. We also offer facials and body treatments like detoxify facial, revitalizing facial, eye and lip treatment and a special non surgical facelift. There is a full body scrub, foot and leg revival and an anti-stress back treatment. This day spa has the latest in skin care products and techniques, pedicures and manicures are also available in our spa packages. New York Times voted us #1 Day spa of 2010.

Our primary focus and concern is health and wellness of our clients. We will achieve this through the superior service and excellent client care done by our highly qualified staff with 25 years experience. We have been in business for 6 years developing a professional and respectable repore with the local community. The majority of our growth has been achieved for our short term goals; having charity event, increase product sales, local company and increasing and maintaining clientele. Due to the demands of our clientele may cause us to expand into a larger facility in the future. Our employees have been with us since inception and have been a strong foundation we build our reputation on. Purpose, Priorities and Goals

Our goal is to tailor the clients experience based on initial interview information, as well as feedback during the treatments to ensure the clients comfort and satisfaction and increase repeat business. We are mindful of the overall experience using only top of the line oils, lotions and beauty treatments. Special lighting, décor and textiles are used throughout the spa to complete the comfortable plush environment and enhance the clients overall spa experience. Our short term goals 1 to 3 years:

1. Increase and maintain clientele
Incentives-free 1hr Swedish massage for every 5 referrals
Incentives-free facial for every 5 referrals
Incentives-free pedicure for every 5 referrals

2. Increase products sales
Discounts
Holiday certificates/ gift cards
Raffles

3. Double annual profits
Increase clientele
Increase product sales
Increase staff

4. Charity...
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