India is one of the third world countries which show its innate potential to come out of the colonial past. It is best known for its human resource capital. Young Indian brains have contributed a great deal to the information technology revolution. Still, the entrepreneurial and business sector is not much flourished in India, despite of minority Indian business giants. The reason why the new Gen-India could not make headways of its business legacy is the lack of knowledge and professionalism. Globalization has shrunken the world in to a global village, and now Indian businessmen have the exposure to the International business practices. This has created awareness on the importance of professional education in Management and Business. Top employers are looking for the candidates who are well versed with the international business practice. Majority of the students at graduate and post graduate level aims a job in MNCs. Hence there is a rising demand for Business Competence Training in India. Market Potential
It was believed that formal education has little to do with business. But the tough competition in the present business world has made deep knowledge in the management discipline inevitable. The conventional management education has many drawbacks. Management education syllabuses of most of the Indian universities are outdated, and revision of the syllabus happens once in a blue moon. Relatively long duration, insistence on full time/ residential programme, stress on theory rather than practical aspects etc keep businessmen and working professionals away from joining management courses. The students at graduate and post graduate level are much concerned about their chance of getting a job, and the global economic slowdown has made it tough for a fresh graduate to find a job. The students are in need of a course which gives them knowledge on latest management practices, as well as an exposure to the corporate world. Market Segmentation and Targetting...
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