Trader Joe's perfect image has been tainted by a few problems recently. Customers felt betrayed by the reports about their eco-friendly company selling too many endangered fish on the red list. Another problem that makes customers uneasy is not knowing where Trader Joe's private label comes from. Trader Joe's prides itself in being a cost efficient company that saves every penny. That would mean that they save on products that they purchase to sell. The quality of their private label is questionable but their staff is …show more content…
Trader Joe's is considered to me, to be under amoral management. According to the text, amoral management is failing to consider the ethics of a decision or behavior ( Organizational Behavior, 11th edition, p.18). Trader Joe's may not have intentionally intend to sell the fish on the red list but they didn't exactly consider not to either. The value chain is a sequence of activities that creates valued goods and services for customers (Organizational Behavior, 11th edition, p.11). Trader Joe's value chain has been affected with current allegations which leaves customers weary about the real value in the products of Trader Joe's. Trader Joe's. Trader Joe's understands the importance of human capital because they made sure that they instilled high job satisfaction to their staff to promote high job