Trader Joe's

Topics: Seafood, Customer, Consultative selling Pages: 3 (829 words) Published: May 1, 2012
Trader Joe’s started out as a small chain of convenient stores, and in 1967, “Trader” Joe Coulombe changed the name to Trader Joe’s and how they do business. After observing that consumers are more likely to try new things when they are on vacation, he turned his store into an “oases” with a marine theme and cheerful employees wearing Hawaiian shirts. Trader Joe’s is differentiated with their innovative, one-of-a-kind foods priced well below their competitors. Trader Joe’s has an obligation to their employees, customers, and the community.

To start off, Trader Joe’s has an obligation to their employees, and employees have certain expectations about their job concerning the job itself, pay, benefits, promotion, co-workers, and supervision. Employees expect, or at least hope for, a pleasant work environment, reasonable compensation, benefits such as insurance, opportunities for advancement, friendly co-workers, and guidance when they need it and respect from their supervisors. Trader Joe’s seems to meet their employee expectations. They are surrounded by an exciting, friendly, fun, and happy environment every day. They earn significantly more than employees at other grocery chains with managers making at least around $120,000 per year. Their starting benefits include medical, dental, and vision insurance, company-paid retirement, paid vacation, and a 10% employee discount. There are opportunities for advancement as they hire managers only from within the company. They even have their own university, Trader Joe’s University, where their future leaders enroll in training programs to ensure they will be able to meet company and customer expectations. The university also teaches them to instill the Trader Joe’s attitude. Management spends their days on the floor with their crew and customers instead of in an office with the door closed. Trader Joe’s fulfills their obligations to their employees.

Trader Jos’s also has an obligation to their...
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