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TQM Research Paper Introduction

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TQM Research Paper Introduction
CHAPTER 1 – INTRODUCTION
Total Quality Management, What it is?
Profit is the main reason why business existed all over the world, businesses nowadays are fast moving, closed competition and innovations are completely stipulated. In that reason, Total Quality Management (TQM) had been applied by different firms around the globe to achieve prosperity in the market. According to the website http://www.cebos.com/how-can-tqm-make-your-business-more-successful/, Total Quality Management (TQM) refers to management methods used to enhance quality and productivity in business organizations. TQM is a comprehensive management approach that works horizontally across an organization, involving all departments and employees and extending backward and forward to include both suppliers and clients/customers.
A primary focus of TQM and most Quality Management Systems is to improve customer satisfaction by having a customer focus and consistently meeting customer expectations. Customers are almost always satisfied when their expectations are met, when they expect a certain product or service and you deliver it without problems and at a fair price, you’ve built a solid customer relationship. Happy, satisfied customers become repeat customers and they provide word-of-mouth marketing – the most powerful kind.
While focusing on the customer is critical to success, it isn’t the only factor. A business can go broke sparing no expense to make customers happy. So not only does a business need to satisfy customers, but it needs to do it in a way that is. A business also has to look within and understand its own operations, another important role of a quality management system.
Being able to satisfy customers while operating effectively and efficiency is truly the recipe for financial success and stability. If you achieve these quality assurance goals that are part of Total Quality Management, then you will likely be in business for a long time to come.
Notice that with TQM,

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