Toys Segmentation
Searching for sources for a PESTLE analysis and citing sources
Bookmark the Griffith Library Marketing resource guide: http://subjectguides.griffith.edu.au/content.php?pid=188726&sid=1583999 To find relevant up to date information for a PESTLE analysis, you will often need to rely on newspapers and web pages. You will also need to create your own keywords. Both of these require special skills. See below for some hints. PESTLE factor Political factors (general) Political factors (specific) Economic factors Where to search Google (or LibrarySearch or Proquest) LibrarySearch or Proquest (or Google) Suggested search terms and web addresses Search terms: political stability Australia Search terms: Name the specific factor of interest and add ‘Australia’ e.g. carbon tax Australia Search terms :economics consumer confidence Australia Search terms: economics business confidence Australia Search terms: consumer spending (add a term for your product/industry etc) Hint: An excellent website for consumer confidence data is: http://www.roymorgan.com/ Use websites for information on demographics (e.g. age; family size; etc) Website: Australian Bureau of Statistics: http://www.abs.gov.au/ Website: Roy Morgan Research: http://www.roymorgan.com/ Search terms: use a term for the specific area of interest and add’ marketing’ e.g.: young adults marketing Search terms: Social media marketing Search terms: Social media consumer Search terms: Internet marketing Search terms: Packaging technology (add product name) Search terms: Manufacturing technology (add product name)
Socio-cultural
Google
LibrarySearch or Proquest (or Google) Technological LibrarySearch or Proquest
1
Legal
Google
Website: Australian Competition and Consumer Commission: http://www.accc.gov.au/content/index.phtml/itemId/3737 Especially check out information about ‘advertising & selling’ in the business or consumer sections. Website: Advertising Standards Bureau: http://www.adstandards.com.au/
Bookmark the Griffith Library Marketing resource guide: http://subjectguides.griffith.edu.au/content.php?pid=188726&sid=1583999 To find relevant up to date information for a PESTLE analysis, you will often need to rely on newspapers and web pages. You will also need to create your own keywords. Both of these require special skills. See below for some hints. PESTLE factor Political factors (general) Political factors (specific) Economic factors Where to search Google (or LibrarySearch or Proquest) LibrarySearch or Proquest (or Google) Suggested search terms and web addresses Search terms: political stability Australia Search terms: Name the specific factor of interest and add ‘Australia’ e.g. carbon tax Australia Search terms :economics consumer confidence Australia Search terms: economics business confidence Australia Search terms: consumer spending (add a term for your product/industry etc) Hint: An excellent website for consumer confidence data is: http://www.roymorgan.com/ Use websites for information on demographics (e.g. age; family size; etc) Website: Australian Bureau of Statistics: http://www.abs.gov.au/ Website: Roy Morgan Research: http://www.roymorgan.com/ Search terms: use a term for the specific area of interest and add’ marketing’ e.g.: young adults marketing Search terms: Social media marketing Search terms: Social media consumer Search terms: Internet marketing Search terms: Packaging technology (add product name) Search terms: Manufacturing technology (add product name)
Socio-cultural
LibrarySearch or Proquest (or Google) Technological LibrarySearch or Proquest
1
Legal
Website: Australian Competition and Consumer Commission: http://www.accc.gov.au/content/index.phtml/itemId/3737 Especially check out information about ‘advertising & selling’ in the business or consumer sections. Website: Advertising Standards Bureau: http://www.adstandards.com.au/