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Toyota Strategy Analysis

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Toyota Strategy Analysis
BUSI1271/Group case Analysis by Vikram(000745775),Armel(000753323),Le xuan(000751375),Rebecca(000718381),Many(000739533)

Coursework Header Sheet 199048-8

Course Coursework Tutor

BUSI1271: Global Strategy: Analysis & Pr Group Case Analysis VJ Torlo

Course School/Level Assessment Weight Submission Deadline

BU/PG 30.00% 14/11/2012

Coursework is receipted on the understanding that it is the student 's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University 's Regulations regarding Cheating and Plagiarism.

000739533 000745775 000751375 000753323 000718381 Tutor 's comments

Many Bun Singla Vikram Le xuan quy Hoang Armel Tchakounte Rebecca Abraham

Grade For Office Use Only__________ Awarded___________ Moderation required: yes/no Tutor______________________

Final Grade_________ Date _______________

1

BUSI1271/Group case Analysis by Vikram(000745775),Armel(000753323),Le xuan(000751375),Rebecca(000718381),Many(000739533)

1. STRATEGY OF TOYOTA
In this assignment group will be discussing about the strategy of Toyota. Toyota strategy is `Lean production system’ and `Just in time’ production system. Although nowadays it is been adopted by many other companies but still there is uniqueness in Toyota’s strategy. Nowadays Toyota has started working on Solar power systems as to produce electricity and save the natural resources and other it is working on to develop low clear emissions carburettors so as to be eco-friendly. Their strategy is to work in groups of different cultures efficiently and it sets the benchmark in it. Further the company is analysed internally and externally to understand more about its strategy in deep.

2. THE ANALYSIS OF THE EXTERNAL ENVIRONMENT OF TOYOTA
2.1 PESTEL ANALYSIS To analyse a strategy of Toyota, it is necessary to understand the outside environment factors



References:  Johnson, G.; Scholes, K.; Whittington, R. “Exploring corporate strategy”, seventh edition, Pearson education, U.K.  Liker, J.(2004) The Toyota way: 14 Management principles from the world’s greatest manufacturer.  http://www.toyotageorgetown.com/suppdex.asp  http://voices.yahoo.com/an-evaluation-toyota-motor-company-tmcinformation-354371.html?cat=27  http://www.toyotasupplier.com/  http://www.lotsofessays.com/viewpaper/1692217.html  The Toyota kata, Tata McGraw-Hill publishing company ltd, New delhi.  www.toyota.com accessed on 8-11-2012. 14

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