Dealing with any recall is never a positive situation and our estimates are this particular recall will cost Toyota in excess of $925 million dollars. Toyota will most likely borrow from its future earnings at nominal discount rates. However, given Toyota 's positioning as the world 's eight largest and most profitable automobile company they will be able to take this problem in stride. The biggest danger associated with the recall will not be short term capitalization.
To maintain its impressive rate of growth Toyota will have to conduct effective public relations damage control in an attempt to safeguard its stellar reputation as a manufacturer of highly reliable automobiles. The Toyota Motor Corporation has been around for greater part of last century. It really started to make a strong entry in the North American and European car markets in the mid 1970 's. Their successful product offering combining low prices and high reliability have been huge factors in its successful profitable market-share growth ever since. Toyota Motor Corporation is a Japanese multinational corporation and the world 's second largest automaker making automobiles, trucks, buses and robots and providing financial services. Based in Toyota, Aichi, Japan, the company
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