Toyota Prius: Dreaming Big with Hybrid Cars

Topics: Toyota Prius, Hybrid electric vehicle, Toyota Pages: 2 (903 words) Published: April 18, 2013
Toyota Prius
Although I’m not really on the car level the due to the fact that I drive a 2001 Chevy Venture so I made some research about this model, I find out that Toyota Prius was first marketed from 2000 to 2003 in the U.S now they are thinking of improving the next generation Prius which will be powered with a Lithium-Ion battery. Toyota had lots of good cars, good mileage, and they last for a while but now this days they complicate cars with so much devices it’s ridiculous, just couple weeks ago my dad came to town so he rented a Toyota the car was so complicated to him he was mad like someone has question his intelligence due to the fact that he is use to driving the old fashion cars. When he got home he asked me why so much crap in a car, there was no tape deck its cds and iPod, rearview camera so my 12 years old daughter had to take him through the process of all the buttons in front of him so it was kind of funny when he was explaining the ways of the old cars. Prius NHW11 is at the end of its second generation.

We’ve learned that Toyota is taking advantage of a few of the marketing strategies in using different ways to help consumers in their needs by making the Prius the first hybrid to be put into production and to be sell outside of Japan which was a major marketing hit for Prius. By making Prius the first hybrid Toyota gain the first trust from consumers looking to buy a hybrid car and could build a very strong relationship due to such brand. By making the Prius hybrid on the market Toyota is actually changing and improving their merchandise for the consumer Toyota has a strong advantage over its competitors they choose to put the Prius on the market due to the environments way and help with gas since the price is sky high $4 dollar for a gallon, with the hybrid you actually save more because a gallon gives you more on your mileage, and with less fume it makes the air much better to breathe, less pollution although not...
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