top-rated free essay

Toyota Presentation

By Skyfhd Apr 25, 2015 421 Words
Japan / Korea Trip Presentation:
Toyota
Aaron Fyke Yuki Wada
Gary Mi Grace Webber
Tony Palumbo

Agenda





Headline facts: Toyota
Global auto industry trends
Japanese auto industry history
Toyota company background
– Company history
– Production history
– Business segments

• The Toyota Production System
• Toyota’s strategy
• Our questions for Toyota

Headline Facts: Toyota
• Toyota has annual sales of $120 Billion
• Produces ~5.5 million vehicles per year
• From 56 manufacturing plants across
6 continents
• Employs ~200,000 people
• 3rd largest automotive manufacturer

1998 Production Comparison Chart
9,000

GM

8,000
7,000

Ford

6,000

Daimler
VW Chrysler

5,000
4,000
3,000
2,000
1,000
0

T
O
Y
O
T
A

Fiat Nissan

PSA

Honda
Renault

Global auto industry trends





Overcapacity
Economic downturn
Shifting consumer demands
European trade barrier reductions

Company History
• Established in 1937 out of Sakichi Toyoda’s
weaving machine company
• Launched first car (SA Model) in 1947
• “Toyota Production System” formed in 1950
based on Just-In-Time principle
• First global expansion in 1959 at Brazil
• In 1972, cumulative production >10M units

Production History
UNITS (thousands)

Domestic Production

Total Production

6000
5000
4000
3000
2000
1000
0
1935 1936 1937 1940 1957 1960 1972 1980 1982 1988 1996 1999

Business segments
• Automotive
– Design, manufacture and sales of
passenger cars, recreational vehicles,
SUVs and related parts

• Financial services
– Provisions of loans to car buyers
and car dealers

• Others
– Industrial vehicles (forklifts, etc.)

The Toyota Production System
• Revolutionized manufacturing industry
• At its core is “lean”
– a relentless drive to improve efficiency and
eliminate waste

• Beginnings of TPS were born out of
necessity due to lack of resources in
post-war Japan.

Toyota Production System
Key Main Concepts
• SMED
– Single Minute Exchange of Dies
– Promoted flexibility of production runs

• JIT
– Just In Time manufacturing
– Small batches which reduced inventory
costs, tightened relationship with suppliers
and improved quality control

Toyota Production System
Key Main Concepts
• “5 Whys” Quality
– Asking “Why?” 5 times to locate source of
problems
– Stopping the production line whenever
there are quality problems to ensure they
are not repeated

• Low cost supplier
– Long term supplier relationships

Toyota’s Strategy
• Increase competitive strength through
advanced technology
– Environmental technology
• fuel consumption, emission, recoverability

– Hybrid vehicles and next generation fuel
cells
– Cost-reduction efforts
• discontinuation, integration of older models

– Increased emphasis on financial services
and information communication system

Our questions for Toyota
• Current competitive landscape
– Local and global competition (Korea,
Daimler-Chrysler, Ford, GM etc.)

• Future of automobiles
– Development of fuel-cells, integration of
Internet applications and other trends

Japanese auto industry history
• From follower to leader
• From domestic producer to exporter
• Interventionist government

Cite This Document

Related Documents

  • Intellectual Property: Toyota vs Ford

    ...IP asset management and brand success TOYOTA vs. FORD May, 2013 Research Paper 0 Table of Contents Abstract........................................................................................................................................... 1 History of Toyota...................................................................

    Read More
  • Automotive Industry and Toyota

    ...Toyota Motor Corporation Toyota Motor is one of the leading auto manufacturers in the world. Toyota sells its vehicles in more than 170 countries and regions worldwide. Toyota’s primary markets are Japan, North America, Europe and Asia. It is headquartered in Toyota City, Japan and employed about 316,121 people as on March 31, 2008. Strength...

    Read More
  • Toyota

    ...1.0 Introduction Toyota Motor Corporation which is also known as Toyota is one of the world’s largest automobile manufacturer. They always take the lead in production and sales. Headquarter of Toyota is in Aichi, Japan. The Toyota story begins when Sakichi Toyoda invented Japan’s first power loom. But the name was later changed to “Toy...

    Read More
  • Toyota

    ...Toyota Motor Corporation (Toyota) Toyota is a Japanese company founded by Sakichi Toyoda. It first began selling cars in the US in 1957, and quickly became successful by its mission of high quality and low prices. The company’s objective was never to be number one in sales. Toyota was focused in their offer of best quality in the marke...

    Read More
  • The Toyota Production System

    ...The Toyota Production System A Case Study of Creativity and Innovation in Automotive Engineering R.Balakrishnan INTRODUCTION Automobile Manufacturing Forty years ago, Peter Drucker dubbed it "the industries of industries." Today, automobile manufacturing is still the world's largest manufacturing activity. After First World War, Henry Ford...

    Read More
  • Honda vs Toyota

    ...Honda Vs. Toyota   The Honda Company was founded by Soichiro Honda .Soichiro Honda was a racer, a businessman, and a manufacturer. But most of all he was a dreamer. He dreamed of a better way of making piston rings, founded a small company, and began production. He dreamed of giving people everywhere an economical form of transportation, and ...

    Read More
  • Toyota V.S Ford

    ...MGMT 341 Toyota Motor Corporation Vs. Ford Motor Corporation (Past to Present) THE GBAS MODEL Prepared for: Dr. Reed Nelson Prepared by: Jeremie J. Martin SOUTHERN ILLINOIS UNIVERSITY CARBONDALE SPRING 2011 Introduction This paper will be structured to focus on two of the leading automobile manufacturers in the industry to date. ...

    Read More
  • Toyota Strategy 1

    ...Maryland University College May 17, 2015 Executive Summary The Toyota Motor Corporation employs a self-developed system known as the Toyota Product System (TPS) which is based on the concept of efficiency, necessity, quality, and cost reduction to guide business process improvements. This system has two pillars known as just-in-time (JIT) and ...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.