Toyota Motors

Best Essays
SWOT and CSF Analysis of Toyota Motors

Karen White

June 2, 2012

BUSI 601

Liberty University

1.0 INTRODUCTION:

Toyota Motor Company is a well-known Japanese transnational corporation, and is well known thought-out the world as the second largest automaker of automobiles, trucks, buses, robots, and providing financial services. Its creator is Kiichiro Toyoda, born in 1894, and the son of Sakichi Toyoda, who was widely held as the creator of the automatic loom. On top of being well-known with its cars, Toyota also play a part in the textile business and makes automatic looms that are now fully automated, and electrically powered sewing machines that are offered in numerous parts of the world. It has quite a few factories around the world, which serve to manufacture and assemble vehicles for local markets. The company 's factories are found in nations such as the United States, Australia, Canada, Poland, France, Czech Republic, United Kingdom, Turkey, South Africa, Brazil, Argentina, Venezuela, Mexico, Japan, Indonesia, Pakistan, India, Mexico, Malaysia, Thailand, China, Vietnam, and the Philippines. Notwithstanding the many sites of its factories, Toyota’s headquarter is located in Toyota, Aichi, Japan (Toyota-global.com, n.d.).

2.0 SWOT Analysis of Toyota Motors:

|Strengths |Weaknesses |
|Toyota is the world’s number one brand of automaker with 75 years of |The corporation 's organizational composition has become incompetent as|
|experience so; it is the huge strength for the Toyota. |the corporation became more multifaceted. This deterred Toyota 's |
|They are also notorious for being sympathetic toward community |capability to supervise its transnational network of companies, |
|foundations.



References: Bookfresh.com, (2009). The Role of Technology in Business. Retrieved 28, May 2012 from: http://www.bookfresh.com/resources/article/the-role-of-technology-in-business/ Balancedscorecard.org, (n.d.) Exforsys.com, (2009). Importance of Marketing. Retrieved 28, May 2012 from: http://www.exforsys.com/career-center/marketing-management/importance-of-marketing.html Gordon, A., (n.d.) Stockresearchpro.com, (2009). The Importance of Revenue Growth in Stock Investing. Retrieved 27, May 2012 from: http://www.stockresearchpro.com/the-importance-of-revenue-growth-in-stock-investingh3 Toyota-global.com, (n.d.) Toyota-global.com, (2006). Annual Report 2006. Retrieved 27, May 2012 from: http://www.toyota-global.com/investors/ir_library/annual/pdf/2006/pdf/ar06_e.pdf Wikinvest.com, (n.d.)

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