Toyota Motor Corporation: Strategic Analysis
Toyota Motor Corporation: Strategic Analysis
Introduction
Toyota Motor Corporation has been a dominant name in vehicle manufacturing for several decades. Despite the patriotic drive in the United States to "buy American", the company has held its own, remaining a dominant and continually growing company in the corporate world of transportation. Though this is quite an accomplishment, in and of itself, the many layers of the company reveal it to actually be a far more complex entity than the average consumer tends to realize. Quite an international entity, TMC has tackled the automotive market not only in its home-base of Japan and in America, but in numerous additional countries, including The Czech Republic and China. In addition to this, TMC has taken the initiative to remain current with contemporary issues of concern, addressing the additional corporate responsibilities of earth and environmental issues.
In light of this, they have not only launched the production of new vehicles, but the production of the IMV Project in India, South Africa and Argentina, for the purpose of creating and identifying "more efficient and productive supply systems on a global scale"(TMC, 2006). Much more than just a car company, the Toyota Motor Corporation resides in numerous geographical sites, functioning to not only promote vehicle production, but to promote continuing improvement in the experience of mobility, striving to advance a society "where there is harmony between people, the earth and the environment"(TMC, 2006). The following report provides a comprehensive analysis of this successful motor vehicle corporation, elaborating on its seemingly infinite facets and its many ambitious endeavors.
I. Present Status
Current Financial Performance
A company could not pick a more appropriate slogan than the slogan of the Toyota
Motor Corporation: Moving Forward-- because that is exactly what they appear to be doing. Reporting sales last year in excess of $179,083
Introduction
Toyota Motor Corporation has been a dominant name in vehicle manufacturing for several decades. Despite the patriotic drive in the United States to "buy American", the company has held its own, remaining a dominant and continually growing company in the corporate world of transportation. Though this is quite an accomplishment, in and of itself, the many layers of the company reveal it to actually be a far more complex entity than the average consumer tends to realize. Quite an international entity, TMC has tackled the automotive market not only in its home-base of Japan and in America, but in numerous additional countries, including The Czech Republic and China. In addition to this, TMC has taken the initiative to remain current with contemporary issues of concern, addressing the additional corporate responsibilities of earth and environmental issues.
In light of this, they have not only launched the production of new vehicles, but the production of the IMV Project in India, South Africa and Argentina, for the purpose of creating and identifying "more efficient and productive supply systems on a global scale"(TMC, 2006). Much more than just a car company, the Toyota Motor Corporation resides in numerous geographical sites, functioning to not only promote vehicle production, but to promote continuing improvement in the experience of mobility, striving to advance a society "where there is harmony between people, the earth and the environment"(TMC, 2006). The following report provides a comprehensive analysis of this successful motor vehicle corporation, elaborating on its seemingly infinite facets and its many ambitious endeavors.
I. Present Status
Current Financial Performance
A company could not pick a more appropriate slogan than the slogan of the Toyota
Motor Corporation: Moving Forward-- because that is exactly what they appear to be doing. Reporting sales last year in excess of $179,083