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Toyota Motor Corporation - OHR

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Toyota Motor Corporation - OHR
Introduction
1.0 Background

Toyota Motor Corporation was birth when Mr. Kiichiro Toyoda, the founder, finally succeeded in creating the A1 prototype passenger car in 1935. He was a Japanese entrepreneur and the son of Mr. Sakichi Toyoda, who is the founder of Toyoda Loom Works. Kiichiro Toyoda has made the decision for Toyoda Loom Works to branch into automobiles. Shortly before Sakichi Toyoda died, he encouraged his son to follow his dream and pursue automobiles manufacturing. However, Kiichiro Toyoda resigned from the company in 1950 and passing away two years later. In 1957, his cousin and confidant Mr. Eiji Toyoda, became head of Toyota Motor Corporation. They successful expansion worldwide and launch the Japan most luxury vehicle brand, Lexus.
Toyota Company is one of the world’s best-known and most successful businesses, building cars and trucks in 26 countries for sale in more than 170 markets around the globe. It’s been 76 years anniversary. Nowadays, Toyota is one of the largest multinational corporations that specialized on the manufacturing of cars and the headquarters is located in Japan. Being a multinational competition and one of the largest employers in the world, Toyota has try practicing best and innovative human resources management. Toyota has managed to gain the leading position in the world market due to the successful strategy of the market expansion and the implementation of the effective management style.
Main business activities of Toyota are motor vehicle production and sales. Toyota is a well-known car manufacturer and, naturally, the company attempts to spread its products worldwide. This is why Toyota sales its cars in many countries of the world and is a well-known brand, while its cars are popular in different parts of the world.
Nowadays, Toyota has its plants manufacturing and assembling cars not only in countries, which are traditional target markets for its products, such as the US, Australia, South-Eastern Asia,

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