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Toyota Motor Corporation

Before I have chosen Toyota Motor Corporation as a company for my case study, I knew it would be one of the Japanese companies. I am very interested in Japan and Japanese people. To me, they seem like a hard working nation of a very competitive spirit, which constantly seeks for improvement. Every time when I would see a group of Japanese business people at airports or at any other location, they would often have their lap tops in their laps and would be doing something productive. I wanted to know more about their biggest leader in the business word – Toyota. I’ve had a chance to drive one of the Toyota’s hybrid cars and was very impressed with their new technology. Up until 30-40 miles per hour, the car does not use gas, but other energy, and barely makes any noise. It feels like driving a toy and, even more importantly, it is very efficient on gas. I wanted to know more about the company, their visions and views, beliefs, different ways they practice sustainability, their philosophy and philanthropy, and other values. Toyota Motor Corporation, better known as Toyota, is the biggest company in Japan and the biggest car manufacturer in the World, just recently passing General Motors. More importantly, it is ranked first in net revenue, profit, and revenue. Amazingly enough, it is the only car manufacturer to appear in the top 10 of BrandZ ranking; that is a brand equity database, comparing over 23,000 that collects the data from costumers, across 31 countries. (http://en.wikipedia.org/wiki/BrandZ) Toyota is also the owner of Scion and luxury Lexus. Throughout 2007, the company produced around 9.5 million vehicles, and it plans on producing 10.4 million vehicles during 2008, which would break all the records. Being the most profitable automaker in 2006, the company earned $11 billion. It is also the 8th largest company of the World, having their factories all over the globe. Most of their assembly plants are

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