Toyota Motor

Topics: Toyota, Toyota Production System, Hybrid electric vehicle Pages: 8 (2856 words) Published: December 20, 2013
Introduction
The Toyota Motor Company Limited was established in 1937 by Kiichiro Toyoda. Kiichiro’s father was Sakichi Toyoda who established the Toyoda Automatic Loom Works. Initial capital for development and test building first automobiles was received by selling the patent rights of one of Sakichi Toyoda’s machines to Platt brothers from United Kingdom. In the history of the Toyota Motors was only one strike in 1950. However this strike brought together the managers and labour to have principles of mutual trust and dependence. Toyota Motors have corporate philosophy where employees are unionised and both parties has good relationships. In Toyota Motor Sales U.S. uses term “associates" instead of "employees", to show respect for individuals.

In the end of 1950s company managed to improve production system. Also by Taichi Ohno was established Toyota Production System (TPS), which was foundation of effective lean manufacturing process. It was based on three principles. First principle is based on Jidoka principle which stops the system of production when the machine finds defects. Second principle is Just-in-Time tool which was supported through Kanban scheduling system. Third principle is Kaizen, it stays for continuous improvement.

Model SA was first small car produced by company in 1947. In 1959 was first international experience of the company producing vehicles outside of Japan. It was produced at plant in Brazil. From this experience they followed philosophy of localising its operations to meet needs of the potential customers. As well to build up long-term relationships with the local suppliers and to fulfilment local labour.

Toyota in total owns forty-five manufacturing companies in twenty-six countries including twelve plants and eleven manufacturing subsidiaries in home country. Total number of employees is enormous - 264,100 people across the world. As well company markets their product in 160 countries and beside that, it has worldwide network of design, research and development in three major parts of the world - Japan, North America and Europe. By 2004 Toyota was nominated as second largest manufacturer of vehicles and reached sales of 6.78 millions, as well it been ranked as largest automobile manufacture in Japan. Future goal are to meet 15 precent of global market share by 2010s and by selling nine million automobiles annually. Toyota with their subsidiaries has wide range of variety of automobiles, which starts from mini-vehicles and ends with large trucks. Portfolio of Toyota is growing and has diversified operations as enterprise i telecommunications, prefabricated housing and leisure boats. As we can see Toyota has wide range of operations. By 2003 Toyota achieved records in sailing automobiles in North America by attaining 2.07 millions and hitting record in Europe by selling 834,700 automobiles.

First of all, by using SWOT analysis, it would help to overview the Toyota Motor Company. Next step in this particular essay is going through six components of Toyota supply chain by using theories to identify statement. It is gone overview production, supply, inventory, location, transportation and innovation. In the end it is gone show recent problems which Toyota was faced.

SWOT analysis stays for the Strengths, Weaknesses, Opportunities and Threats. It strutted to asses all this elements of the particular project or product. In our case we gone estimate the Strengths, Weaknesses, Opportunities and Threats of the Toyota company. it identifies the external and internal that are could be favourable and unfavourable to meet the goals of particular objective. This analysis was introduced by Albert Humphrey.

Strengths of the company are: 1) Toyfuji Shipping is in charge of shipping cars overseas and it is jointly owned by Toyota Motors Corporation, Fujitrans Corporation and Toyota Co. It means Toyota has their own transportation of the product , so they don't depend on external companies....
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