Toyota Marketing Plan
Contents
Introduction……………………………………………..3
Market Share……………………………………………4
Exposure to children……………………………………5
Television viewing & obesity…………………………..6
Consequences………………………………………… 7
Effect of media on children……………………………..8
UK Scenario…………………………………………….11
Indian Scenario………………………………………….12
References……………………………………………….14
Appendix 1………………………………………………15
Junk Food: The issues surrounding food advertising to children
Advertising is a paid form of communication through a non-personal medium in which the sponsor is identified and the message is controlled. Advertising is a tool of marketing. The common methods of advertising are television commercial campaigns, print campaigns, billboard campaigns, radio campaigns. The most common medium of advertising is through television. Certain products use a specific form of advertising known as ‘Custom Publishing’. This form of advertising is usually targeted at a specific segment of the society. However, it draws the attention of the others too. Custom publishing is done for products like alcohol, fast food, cosmetics, mobile phone content, tobacco etc.
(http://www.en.wikipedia.org/wiki/Advertising)
Today, the world is moving too fast and consumers do not have enough time to watch television. They usually face a ‘clutter’ of advertisements from which they are able to recall only those that leave an impact on them. Thus, advertisers have shifted their prime focus to target the children through their advertisements, especially for products of their interest like junk food, mobile phones, computers, games etc. Through television, advertisers can reach a whole spectrum of consumers. Children are exposed to an overwhelming amount of advertising as there is little regulation controlling the programme to advertisement ratio. A majority of children believe television advertisements to be informative and most children respond to them favourably. Advertising to children is sensitive and emotionally
Introduction……………………………………………..3
Market Share……………………………………………4
Exposure to children……………………………………5
Television viewing & obesity…………………………..6
Consequences………………………………………… 7
Effect of media on children……………………………..8
UK Scenario…………………………………………….11
Indian Scenario………………………………………….12
References……………………………………………….14
Appendix 1………………………………………………15
Junk Food: The issues surrounding food advertising to children
Advertising is a paid form of communication through a non-personal medium in which the sponsor is identified and the message is controlled. Advertising is a tool of marketing. The common methods of advertising are television commercial campaigns, print campaigns, billboard campaigns, radio campaigns. The most common medium of advertising is through television. Certain products use a specific form of advertising known as ‘Custom Publishing’. This form of advertising is usually targeted at a specific segment of the society. However, it draws the attention of the others too. Custom publishing is done for products like alcohol, fast food, cosmetics, mobile phone content, tobacco etc.
(http://www.en.wikipedia.org/wiki/Advertising)
Today, the world is moving too fast and consumers do not have enough time to watch television. They usually face a ‘clutter’ of advertisements from which they are able to recall only those that leave an impact on them. Thus, advertisers have shifted their prime focus to target the children through their advertisements, especially for products of their interest like junk food, mobile phones, computers, games etc. Through television, advertisers can reach a whole spectrum of consumers. Children are exposed to an overwhelming amount of advertising as there is little regulation controlling the programme to advertisement ratio. A majority of children believe television advertisements to be informative and most children respond to them favourably. Advertising to children is sensitive and emotionally
References: 14) Times of India, 8th December, 2006.