Toyota - Growth Strategies

Topics: Strategy, Toyota, 1921 Pages: 12 (336 words) Published: May 23, 2014
Toyota
 –
 Company
 Profile
 
•  Automo3ve
 manufacturer
 from
 Japan
 

 
•  Total
 revenue:
 226,106
 billion
 USD
 
 

 
•  Employees:
 333,498
 (2013)
 

 
•  Sales
 of
 8,871,000
 automobiles
 (2013)
 

Theory
 –
 Growth
 Strategies
 
Joint
 Venture
 

An
 associa3on
 of
 two
 or
 more
 individuals
 or
 companies
 engaged
 in
 a
 
solitary
 business
 enterprise
 for
 profit
 without
 actual
 partnership
 or
 
incorpora3on.
 (K.Harrigan,
 1986)
 

 

 
Strategic
 Alliance
 

Agreements
 among
 firms
 in
 which
 each
 commits
 resources
 to
 achieve
 a
 
common
 set
 of
 objec3ves.
 (W.
 Chang
 &
 J
 Hsin,
 2006)
 

 

 

Expor4ng
 

Strategy
 of
 producing
 products
 or
 services
 in
 one
 country
 and
 […]
 
distribu3ng
 them
 to
 customers
 located
 in
 other
 countries.
 (S.
 Cavusgil,
 G.
 
Knight
 &
 J.
 Riesenberger,
 2013)
 

 

Theory
 –
 Growth
 Strategies
 (cont.)
 
Product
 Development
 
The
 crea3on
 of
 products
 with
 new
 or
 different
 characteris3cs
 that
 offer
 new
 or
 
addi3onal
 benefits
 to
 the
 customer.
 (K.
 Ulrich
 &
 S.
 Eppinger,
 2004)
 

 
Diversifica4on
 
 
The
 distribu3on
 of
 new
 products
 in
 new
 markets.
 (J.
 Byrd,
 K.
 Hickman
 &
 H.
 Hunter,
 
1997
 

 
Acquisi4on
 
Direct
 investment
 to
 purchase
 an
 exis3ng
 company
 or
 facility.
 (S.
 Cavusgil,
 G.
 Knight
 
&
 J.
 Riesenberger,
 2013)
 

Toyota
 –
 Growth
 Strategies
 (Toyota
 Motor
 Co.,
 
2014)
 

-  Joint
 Venture
 with
 GM
 
 

 
-  Strategic
 Alliance
 with
 BMW
 
-  Product
 Development,
 e.g.
 the
 hybrid
 engine
 
-  Diversifica3on
 

 
-  Expor3ng
 and
 Product
 Development
 in
 emerging
 markets
 
-  Acquisi3on
 of
 Borneo
 Technical
 Bhd.
 &
 Co.,
 Ltd.
 

Toyota
 -­‐
 Growth
 Strategies
 
(cont.)
 -­‐
 Toyota´s
 effort
 in
 
emerging
 markets
 (Toyota
 Motor
 Co.,
 2014)
 

References
 
Byrd,
 John,
 Kent
 Hickman,
 and
 Hugh
 Hunter.
 "Diversifica3on:
 A
 Broader
 Perspec3ve."
 
Business
 Horizons.
 March-­‐April
 1997.
 

 
Chang,
 Wen-­‐Long,
 and
 Jasmine
 Yi-­‐Hsuan
 Hsin.
 "The
 Study
 of
 the
 Mo3va3on
 and
 
Performance
 of
 the
 Incubators'
 Strategic
 Alliances:
 Strategic
 Groups
 Perspec3ve."
 
Journal
 of
 American
 Academy
 of
 Business,
 March
 2006,
 pp.
 126-­‐133.

References:  Co.
 (1995-­‐2014).
 (2004)
 Product
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Toyota Strategy Essay
  • Toyota Strategy Research Paper
  • Growth Strategy Essay
  • Essay about Growth Strategy
  • Strategy Essay
  • Sales Strategy of Toyota in India Essay
  • Toyota Strategy 1 Essay
  • Corporate Level Strategy Toyota Essay

Become a StudyMode Member

Sign Up - It's Free