Toyota Case Study
Toyota Case Study:
Toyota has manufactured their own core values of service stemming from ongoing communication about their demands and campaigning the idea of building a long-term relationship with the customer and not just a short sale. Toyota also focuses on the customer as the ultimate driving force of all operations. They cover a significant range of people and their needs, tailoring all of their vehicles from trucks to hybrids for the specific buyer. The Prius is a hybrid vehicle, which most likely is driven by someone who is concerned for the environment. The Tundra is a truck for a person who may need to transport large items, such as a construction worker or someone who has a boat. There is the Camry, forerunner, and corolla, which are all different models who capture a person’s personality and needs for a bigger or smaller vehicle depending on their family size and travel commitments. I think that is one of the most significant points that Toyota has in their favor; they provide for all ages, all professions, and promote convenience for the buyer.
Toyota has locations worldwide; one human error can affect thousands of cars and cost the company a small fortune therefore it is important for them to ensure that their vehicles are manufactured correctly and promptly. Their supply chain management team needs to consist of detail-oriented persons so that they can catch the flaws before the product goes to market. I think Toyota has set the bar high in terms of quality and this is shown through their shelf life. Toyota vehicles have a history of lasting many years. Personally, my first car was a Toyota and it had been passed down from my brother to me and then I passed it down to my younger brother. That’s pretty amazing and I guarantee I am not the only one whose experienced this. People purchase vehicles because of their quality. Buying a car is very different than buying clothes or sneakers; a car is expected to last many years and carry the same value
Toyota has manufactured their own core values of service stemming from ongoing communication about their demands and campaigning the idea of building a long-term relationship with the customer and not just a short sale. Toyota also focuses on the customer as the ultimate driving force of all operations. They cover a significant range of people and their needs, tailoring all of their vehicles from trucks to hybrids for the specific buyer. The Prius is a hybrid vehicle, which most likely is driven by someone who is concerned for the environment. The Tundra is a truck for a person who may need to transport large items, such as a construction worker or someone who has a boat. There is the Camry, forerunner, and corolla, which are all different models who capture a person’s personality and needs for a bigger or smaller vehicle depending on their family size and travel commitments. I think that is one of the most significant points that Toyota has in their favor; they provide for all ages, all professions, and promote convenience for the buyer.
Toyota has locations worldwide; one human error can affect thousands of cars and cost the company a small fortune therefore it is important for them to ensure that their vehicles are manufactured correctly and promptly. Their supply chain management team needs to consist of detail-oriented persons so that they can catch the flaws before the product goes to market. I think Toyota has set the bar high in terms of quality and this is shown through their shelf life. Toyota vehicles have a history of lasting many years. Personally, my first car was a Toyota and it had been passed down from my brother to me and then I passed it down to my younger brother. That’s pretty amazing and I guarantee I am not the only one whose experienced this. People purchase vehicles because of their quality. Buying a car is very different than buying clothes or sneakers; a car is expected to last many years and carry the same value
References: Fleming, N. (2010). Toyota’s car recall sparks ‘drive-by-wire’ concerns. New Scientist. 205(2747), 19. Jackson, K. (2009) Ruling near in Toyota suits. Automotive News, 84(6376),3.