This report examines the international expansion of Toyota Motor Corporation, the largest auto manufacturer in the world employing over 300,000 staff in its plants worldwide. A review of the relevant literature done first after which it goes on to explain the major expansions conducted by Toyota. The report moves on to discuss Toyota’s new global business plan strategy by Toyota in order to alleviate conflicts and promote international expansion before moving on to an analysis of the literature review with regard to Toyota’s strategy. Finally, a brief discussion of Toyota’s core competencies have been discussed after which it examines Toyota in the current era. In the end, the appropriate reference is provided.
Table of Contents Introduction 3 Literature review 4 Bartlett and Ghoshal (1989) – 4 Porter’s Diamond Model (1990) 6 Yip’s (1992) Framework 8 Toyota’s expansion abroad 9 New Global Business Plan 11 Analysis 13 Bartlett and Ghoshal (1989) 13 Porters Diamond Model 13 Yip’s 1992 framework 14 Core competence 15 Toyota at present 16 Bibliography 17
Introduction Toyota Motor Corporation, headquartered in Japan is a multinational corporation that employs approximately 320,000 employees at its peak in over 50 manufacturing plants worldwide. Founded in 1937 by the Toyoda family and with the help of current CEO – Katsuaki Watanabe, Toyota was able become the world’s largest automaker in terms of vehicle sales worldwide. In addition to the sales of Toyota vehicles, it also includes the sales of sports utility vehicles under the brand name Lexus. Toyota Motor Corporation also encompasses several subsidiaries such as Daihatsu motor Co. (Daihatsu) and Hino Motors Ltd (Hino). Toyota also increases its revenue through the manufacture of automotive components and accessories. Currently Toyota’s major manufacturing plant include facilities in Japan, US, Canada, France, UK, China, Australia, Brazil, South Africa, Taiwan
Bibliography: * Vlasic (2010), Toyota’s slow awakening to a deadly problem, The New York Times, downloaded from http://www.nytimes.com/2010/02/01/business/01toyota.html as at 24th March