Toyota Brand Equity
Selma Cihan BA (hons) 6th Semester
ID: …………………………………………
Selma89@hotmail.de
Submitted to London School of Commerce
Toyota
2013
Brand Equity and its measures
Table of Contents 1.0. Introduction: 1 2.0. Brand Equity: 2 2.1.0. Financial perspective: 2 Toyota Financial statement (Example 3 2.1.1. Caculating Brand Equity through discounted cash flow 3 2.2.0. Non-financial perspective: 5 2.2.1. the real and implied brand attributes 5 2.2.2. Importance of a company’s brand logo, symbol or trademark: 6 3.0. Different approaches for building brand equity 7 3.1. Cost based approaches 7 3.2. market-based approaches 8 3.3. Economic use approaches 8 3.4. Formulary approaches 8 4.0. Recommendation and The IMC plan for TOYOTA Prius 8 5.0. Conclusion 10 references 11
Figures list 1. Figure 2.1.0. Toyota Financial Statement……………………………………………………………….3 2. Fiqure 2.2.0 Toyota auris…………………………………………………………………………………………….5 3. Figure 2.2.2 Toyota logo………………………………………………………………………………………………7 4. Figure 4.0 Toyota Prius………………………………………………………………………………………………9 5. Figure 4.0 Toyota Prius in showroom…………………………………………………………………….10
table List
Table 2.1.1. Discounted Cash Flow of Toyota on 2012………………………………………………… 5
1.0. Introduction:
The slogan of Globalization made the competition very tough in the business world due to which organization struggling to make a brand image in market since it is essential for a firm to make a brand image for its profit and survival. It is generally accepted that Businesses are becoming complex and time is passing like flash which compelled the organization to cope with difficult circumstances and make a brand image that helps them to have good revenue and sustainable business. Brand name reduces the choices for consumers as a result they become the loyal customers as well therefore first we should know that what is brand and how we can keep our brand image in market? According to the definition of American marketing association brand means
ID: …………………………………………
Selma89@hotmail.de
Submitted to London School of Commerce
Toyota
2013
Brand Equity and its measures
Table of Contents 1.0. Introduction: 1 2.0. Brand Equity: 2 2.1.0. Financial perspective: 2 Toyota Financial statement (Example 3 2.1.1. Caculating Brand Equity through discounted cash flow 3 2.2.0. Non-financial perspective: 5 2.2.1. the real and implied brand attributes 5 2.2.2. Importance of a company’s brand logo, symbol or trademark: 6 3.0. Different approaches for building brand equity 7 3.1. Cost based approaches 7 3.2. market-based approaches 8 3.3. Economic use approaches 8 3.4. Formulary approaches 8 4.0. Recommendation and The IMC plan for TOYOTA Prius 8 5.0. Conclusion 10 references 11
Figures list 1. Figure 2.1.0. Toyota Financial Statement……………………………………………………………….3 2. Fiqure 2.2.0 Toyota auris…………………………………………………………………………………………….5 3. Figure 2.2.2 Toyota logo………………………………………………………………………………………………7 4. Figure 4.0 Toyota Prius………………………………………………………………………………………………9 5. Figure 4.0 Toyota Prius in showroom…………………………………………………………………….10
table List
Table 2.1.1. Discounted Cash Flow of Toyota on 2012………………………………………………… 5
1.0. Introduction:
The slogan of Globalization made the competition very tough in the business world due to which organization struggling to make a brand image in market since it is essential for a firm to make a brand image for its profit and survival. It is generally accepted that Businesses are becoming complex and time is passing like flash which compelled the organization to cope with difficult circumstances and make a brand image that helps them to have good revenue and sustainable business. Brand name reduces the choices for consumers as a result they become the loyal customers as well therefore first we should know that what is brand and how we can keep our brand image in market? According to the definition of American marketing association brand means